---
title: "Hitachi Rail vs Thales: Which is searched more?"
description: "Which is more popular in search, Hitachi Rail or Thales? Compare estimated monthly branded-search demand and Share of Search inside the Railway software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hitachi-rail-vs-thales"
publisher: "Brandwave"
---

# Hitachi Rail vs Thales: Which is searched more?

Which is more popular in search, Hitachi Rail or Thales? Compare estimated monthly branded-search demand and Share of Search inside the Railway software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hitachi Rail and Thales
- **Competitive set**: Railway software
- **Market**: Global
- **Month measured**: Aug 2026
- **Hitachi Rail Share of Search**: 3.1%
- **Thales Share of Search**: 34.6%

## Which is more popular in search, Hitachi Rail or Thales?

- In August 2026, Thales had more branded searches than Hitachi Rail among railway software worldwide. Thales was estimated to have 246K branded searches compared to Hitachi Rail’s 22.2K, and held a 34.6% Share of Search versus Hitachi Rail’s 3.1%.
- Thales was ahead of Hitachi Rail in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hitachi Rail’s estimated Share of Search among railway software worldwide moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Thales’ estimated Share of Search among railway software worldwide moved from 37.8% to 34.6%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for railway software worldwide in August 2026?

- In August 2026, Alstom overtook Thales to take the highest estimated Share of Search among railway software worldwide, at 34.6%.
- In August 2026, Thales lost estimated Share of Search among railway software worldwide, from 38.8% to 34.6%.
- Estimated monthly branded searches for Hitachi Rail worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Month by month

| Month | Hitachi Rail estimated searches | Hitachi Rail Share of Search | Hitachi Rail rank | Thales estimated searches | Thales Share of Search | Thales rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.8% | 5 | 368K | 37.8% | 1 |
| Nov 2025 | 22.2K | 2.4% | 6 | 368K | 39.6% | 1 |
| Dec 2025 | 22.2K | 2.9% | 6 | 301K | 39% | 1 |
| Jan 2026 | 27.1K | 2.9% | 5 | 368K | 39.2% | 1 |
| Feb 2026 | 22.2K | 2.5% | 6 | 368K | 41.9% | 1 |
| Mar 2026 | 27.1K | 2.8% | 5 | 368K | 37.8% | 1 |
| Apr 2026 | 27.1K | 2.9% | 5 | 301K | 32.1% | 2 |
| May 2026 | 22.2K | 2.8% | 6 | 301K | 37.5% | 1 |
| Jun 2026 | 27.1K | 3.3% | 5 | 301K | 36.9% | 1 |
| Jul 2026 | 27.1K | 3.5% | 5 | 301K | 38.8% | 1 |
| Aug 2026 | 22.2K | 3.1% | 5 | 246K | 34.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hitachi Rail’s and Thales’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hitachi Rail**: Measured on the search term “hitachi rail”.
- **Thales**: Measured on the search term “thales”.

- [Hitachi Rail profile](/demand/global-en/brands/hitachi-rail)
- [Thales profile](/demand/global-en/brands/thales)
- [All railway software worldwide](/demand/global-en/categories/railway-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hitachi Rail or Thales?

In August 2026, Thales had more branded searches than Hitachi Rail among railway software worldwide. Thales was estimated to have 246K branded searches compared to Hitachi Rail’s 22.2K, and held a 34.6% Share of Search versus Hitachi Rail’s 3.1%.

## Cite this page

Brandwave. "Hitachi Rail vs Thales: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hitachi-rail-vs-thales

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hitachi-rail-vs-thales. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.