---
title: "Hisense vs Philips: Which is searched more?"
description: "Which is more popular in search, Hisense or Philips? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hisense-vs-philips"
publisher: "Brandwave"
---

# Hisense vs Philips: Which is searched more?

Which is more popular in search, Hisense or Philips? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hisense and Philips
- **Competitive set**: TV brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hisense Share of Search**: 11%
- **Philips Share of Search**: 1.2%

## Which is more popular in search, Hisense or Philips?

- In September 2026, Hisense had more branded searches than Philips among TV brands worldwide. Hisense was estimated to have 673K branded searches compared to Philips’ 74K, and held an 11% Share of Search versus Philips’ 1.2%.
- Hisense was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide moved from 14.2% to 11%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for TV brands worldwide in September 2026?

- Hisense’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 16.9% to 11% in September 2026.
- Estimated monthly branded searches for Philips worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## Month by month

| Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 14.2% | 4 | 90.5K | 1.6% | 6 |
| Nov 2025 | 1M | 15.1% | 4 | 110K | 1.7% | 6 |
| Dec 2025 | 823K | 13.2% | 4 | 90.5K | 1.4% | 6 |
| Jan 2026 | 823K | 12.9% | 4 | 90.5K | 1.4% | 6 |
| Feb 2026 | 673K | 12% | 4 | 74K | 1.3% | 6 |
| Mar 2026 | 673K | 11.9% | 4 | 74K | 1.3% | 6 |
| Apr 2026 | 673K | 12.1% | 4 | 60.5K | 1.1% | 6 |
| May 2026 | 823K | 14.4% | 4 | 74K | 1.3% | 6 |
| Jun 2026 | 1M | 16.9% | 3 | 60.5K | 1% | 6 |
| Jul 2026 | 823K | 13.6% | 4 | 60.5K | 1% | 6 |
| Aug 2026 | 673K | 11.2% | 4 | 74K | 1.2% | 6 |
| Sep 2026 | 673K | 11% | 4 | 74K | 1.2% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hisense’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hisense**: Measured on the search term “hisense”.
- **Philips**: Measured on the search term “philips tv”.

- [Hisense profile](/demand/global-en/brands/hisense)
- [Philips profile](/demand/global-en/brands/philips)
- [All TV brands worldwide](/demand/global-en/categories/tv-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hisense or Philips?

In September 2026, Hisense had more branded searches than Philips among TV brands worldwide. Hisense was estimated to have 673K branded searches compared to Philips’ 74K, and held an 11% Share of Search versus Philips’ 1.2%.

## Cite this page

Brandwave. "Hisense vs Philips: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hisense-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hisense-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.