--- title: "HireInfluence vs Viral Nation: Which is searched more?" description: "Is HireInfluence or Viral Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hireinfluence-vs-viral-nation" publisher: "Brandwave" --- # HireInfluence vs Viral Nation: Which is searched more? Is HireInfluence or Viral Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HireInfluence and Viral Nation - **Competitive set**: Influencer marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **HireInfluence Share of Search**: 4.2% - **Viral Nation Share of Search**: 32.1% ## Is HireInfluence or Viral Nation more popular in search? - In September 2026, Viral Nation had more branded searches than HireInfluence among influencer marketing agencies worldwide. Viral Nation had about 6,690 branded searches, while HireInfluence had 880. Viral Nation made up 32.1% of all influencer marketing agency searches we track, and HireInfluence accounted for 4.2%. - Viral Nation was ahead of HireInfluence in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HireInfluence’s share of searches among influencer marketing agencies worldwide moved from 1.2% to 4.2%, and its estimated monthly branded searches moved from 480 to 880. - Across the 12 months ending September 2026, Viral Nation’s share of searches among influencer marketing agencies worldwide moved from 17.1% to 32.1%, and its estimated monthly branded searches held steady at 6.7K. ## Top influencer marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HireInfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Viral Nation was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Viral Nation was listed before HireInfluence in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Influencer Marketing Factory | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Viral Nation | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Influential | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Socially Powerful | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | HireInfluence | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Linqia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ubiquitous | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | The Goat Agency | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | The Influencer Agency | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Socialyte | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Obviously | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gleam Futures | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer marketing agencies - Asked ChatGPT "Which influencer marketing agency should I hire?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. The Goat Agency - Asked ChatGPT "What are the best influencer marketing agencies?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Ubiquitous, 4. Socially Powerful, 5. Linqia, 6. HireInfluence - Asked ChatGPT "What's the best influencer marketing agency for creator campaign support?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Linqia, 4. HireInfluence - Searched Google, AI Overview "influencer marketing agency": 1. Influential, 2. The Influencer Marketing Factory, 3. HireInfluence - Searched Google, AI Overview "best influencer agency": 1. Viral Nation, 2. Influential, 3. Socially Powerful, 4. HireInfluence Not named in any answer: The Influencer Agency, Socialyte, Obviously and Gleam Futures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer marketing agencies worldwide in September 2026? - In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches. - In September 2026, Viral Nation gained share of searches among influencer marketing agencies worldwide, from 30.8% to 32.1%. ## Month by month | Month | HireInfluence estimated searches | HireInfluence Share of Search | HireInfluence rank | Viral Nation estimated searches | Viral Nation Share of Search | Viral Nation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 1.2% | 9 | 6.7K | 17.1% | 2 | | Nov 2025 | 390 | 1% | 10 | 6.7K | 17.3% | 2 | | Dec 2025 | 480 | 1.5% | 8 | 6.7K | 20.5% | 2 | | Jan 2026 | 480 | 0.9% | 8 | 10K | 18.8% | 3 | | Feb 2026 | 390 | 1.5% | 10 | 8.2K | 31.2% | 1 | | Mar 2026 | 480 | 1.8% | 9 | 8.2K | 31% | 1 | | Apr 2026 | 480 | 1.9% | 8 | 8.2K | 32.6% | 1 | | May 2026 | 590 | 2.4% | 8 | 8.2K | 33.2% | 1 | | Jun 2026 | 720 | 3% | 8 | 8.2K | 34.5% | 1 | | Jul 2026 | 880 | 3.9% | 7 | 6.7K | 29.8% | 1 | | Aug 2026 | 590 | 2.7% | 8 | 6.7K | 30.8% | 1 | | Sep 2026 | 880 | 4.2% | 7 | 6.7K | 32.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using HireInfluence’s and Viral Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HireInfluence**: Measured on the search term “hireinfluence”. - **Viral Nation**: Measured on the search terms “viral nation” and “viral nation agency”, summed into one figure. - [HireInfluence profile](/demand/global-en/brands/hireinfluence) - [Viral Nation profile](/demand/global-en/brands/viral-nation) - [All influencer marketing agencies worldwide](/demand/global-en/categories/influencer-marketing-agencies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HireInfluence or Viral Nation more popular in search? In September 2026, Viral Nation had more branded searches than HireInfluence among influencer marketing agencies worldwide. Viral Nation had about 6,690 branded searches, while HireInfluence had 880. Viral Nation made up 32.1% of all influencer marketing agency searches we track, and HireInfluence accounted for 4.2%. ## Cite this page Brandwave. "HireInfluence vs Viral Nation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hireinfluence-vs-viral-nation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hireinfluence-vs-viral-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.