---
title: "Hippo Video vs Loom: Which is searched more?"
description: "Is Hippo Video or Loom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized sales video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hippo-video-vs-loom"
publisher: "Brandwave"
---

# Hippo Video vs Loom: Which is searched more?

Is Hippo Video or Loom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized sales video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hippo Video and Loom
- **Competitive set**: Personalized sales video platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Hippo Video Share of Search**: 1.8%
- **Loom Share of Search**: 79%

## Is Hippo Video or Loom more popular in search?

- In September 2026, Loom had more branded searches than Hippo Video among personalized sales video platforms worldwide. Loom had about 110,000 branded searches, while Hippo Video had 2,450. Loom made up 79% of all personalized sales video platform searches we track, and Hippo Video accounted for 1.8%.
- Loom was ahead of Hippo Video in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hippo Video’s share of searches among personalized sales video platforms worldwide moved from 3.1% to 1.8%, and its estimated monthly branded searches moved from 3.6K to 2.5K.
- Across the 12 months ending September 2026, Loom’s share of searches among personalized sales video platforms worldwide moved from 62.4% to 79%, and its estimated monthly branded searches moved from 74K to 110K.

## Top personalized sales video platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hippo Video was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Loom was listed before Hippo Video in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sendspark | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Vidyard | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Loom | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hippo Video | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bonjoro | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dubb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BHuman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about personalized sales video platforms

- Asked ChatGPT "Which personalized sales video platform should I use?": 1. Sendspark, 2. Vidyard, 3. Loom
- Asked ChatGPT "What are the best personalized sales video platforms?": 1. Sendspark, 2. Vidyard, 3. Hippo Video, 4. Loom, 5. Bonjoro
- Asked ChatGPT "What's the best personalized sales video platform for a sales team?": 1. Sendspark, 2. Vidyard, 3. Hippo Video
- Searched Google, AI Overview "sales video software": 1. Vidyard, 2. Loom, 3. Sendspark
- Searched Google, AI Overview "personalized sales video platforms": 1. Sendspark, 2. Vidyard, 3. Loom, 4. Hippo Video

Not named in any answer: Dubb and BHuman.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for personalized sales video platforms worldwide in September 2026?

- In September 2026, Loom gained share of searches among personalized sales video platforms worldwide, from 78.3% to 79%.
- Estimated monthly branded searches for Hippo Video worldwide fell 32.9% over 12 measured months, from 3.6K to 2.5K in September 2026.

## Month by month

| Month | Hippo Video estimated searches | Hippo Video Share of Search | Hippo Video rank | Loom estimated searches | Loom Share of Search | Loom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 3.1% | 5 | 74K | 62.4% | 1 |
| Nov 2025 | 3.7K | 3.2% | 4 | 74K | 65.7% | 1 |
| Dec 2025 | 3.6K | 3.1% | 4 | 74K | 63.4% | 1 |
| Jan 2026 | 3.7K | 2.8% | 3 | 90.5K | 68.5% | 1 |
| Feb 2026 | 3.7K | 2.9% | 3 | 90.5K | 72% | 1 |
| Mar 2026 | 3.7K | 2.5% | 3 | 110K | 75.5% | 1 |
| Apr 2026 | 3.7K | 2.5% | 3 | 110K | 75.5% | 1 |
| May 2026 | 3K | 2.1% | 4 | 110K | 78.3% | 1 |
| Jun 2026 | 3K | 2.1% | 4 | 110K | 78.7% | 1 |
| Jul 2026 | 2.5K | 1.8% | 4 | 110K | 79.1% | 1 |
| Aug 2026 | 2.9K | 2.1% | 4 | 110K | 78.3% | 1 |
| Sep 2026 | 2.5K | 1.8% | 4 | 110K | 79% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hippo Video’s and Loom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hippo Video**: Measured on the search terms “hippo video”, “hippo video app”, “hippo video software”, “hippovideo” and “hippovideo io”, summed into one figure.
- **Loom**: Measured on the search term “loom video”.

- [Hippo Video profile](/demand/global-en/brands/hippo-video)
- [Loom profile](/demand/global-en/brands/loom)
- [All personalized sales video platforms worldwide](/demand/global-en/categories/personalized-sales-video-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hippo Video or Loom more popular in search?

In September 2026, Loom had more branded searches than Hippo Video among personalized sales video platforms worldwide. Loom had about 110,000 branded searches, while Hippo Video had 2,450. Loom made up 79% of all personalized sales video platform searches we track, and Hippo Video accounted for 1.8%.

## Cite this page

Brandwave. "Hippo Video vs Loom: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hippo-video-vs-loom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hippo-video-vs-loom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
