---
title: "Hippo vs Simplehuman: Which is more popular by branded search?"
description: "Which is more popular in search, Hippo or Simplehuman? Compare estimated monthly branded-search demand and Share of Search inside the Bin liner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hippo-cmms-vs-simplehuman"
publisher: "Brandwave"
---

# Hippo vs Simplehuman: Which is more popular by branded search?

Which is more popular in search, Hippo or Simplehuman? Compare estimated monthly branded-search demand and Share of Search inside the Bin liner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hippo and Simplehuman
- **Competitive set**: Bin liner brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hippo Share of Search**: 75.2%
- **Simplehuman Share of Search**: 8.3%

## Which is more popular in search, Hippo or Simplehuman?

- In August 2026, Hippo had more branded searches than Simplehuman among bin liner brands worldwide. Hippo was estimated to have 673K branded searches compared to Simplehuman’s 74K, and held a 75.2% Share of Search versus Simplehuman’s 8.3%.
- Hippo was ahead of Simplehuman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hippo’s estimated Share of Search among bin liner brands worldwide moved from 81.3% to 75.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among bin liner brands worldwide moved from 6% to 8.3%, and its estimated monthly branded searches moved from 49.5K to 74K.

## How did search popularity change for bin liner brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.
- In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.
- Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.

## Month by month

| Month | Hippo estimated searches | Hippo Share of Search | Hippo rank | Simplehuman estimated searches | Simplehuman Share of Search | Simplehuman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 81.3% | 1 | 49.5K | 6% | 3 |
| Nov 2025 | 673K | 75.8% | 1 | 60.5K | 6.8% | 3 |
| Dec 2025 | 673K | 74.6% | 1 | 74K | 8.2% | 3 |
| Jan 2026 | 673K | 74.8% | 1 | 74K | 8.2% | 4 |
| Feb 2026 | 673K | 79.7% | 1 | 60.5K | 7.2% | 3 |
| Mar 2026 | 673K | 73.7% | 1 | 60.5K | 6.6% | 3 |
| Apr 2026 | 673K | 80.9% | 1 | 60.5K | 7.3% | 3 |
| May 2026 | 673K | 81% | 1 | 60.5K | 7.3% | 3 |
| Jun 2026 | 673K | 82.1% | 1 | 49.5K | 6% | 3 |
| Jul 2026 | 550K | 78.9% | 1 | 60.5K | 8.7% | 2 |
| Aug 2026 | 673K | 75.2% | 1 | 74K | 8.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hippo’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hippo**: Measured on the search term “hippo”.
- **Simplehuman**: Measured on the search term “simplehuman”.

- [Hippo profile](/demand/global-en/brands/hippo-cmms)
- [Simplehuman profile](/demand/global-en/brands/simplehuman)
- [All bin liner brands worldwide](/demand/global-en/categories/bin-liner-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hippo or Simplehuman?

In August 2026, Hippo had more branded searches than Simplehuman among bin liner brands worldwide. Hippo was estimated to have 673K branded searches compared to Simplehuman’s 74K, and held a 75.2% Share of Search versus Simplehuman’s 8.3%.

## Cite this page

Brandwave. "Hippo vs Simplehuman: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hippo-cmms-vs-simplehuman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hippo-cmms-vs-simplehuman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.