---
title: "HIPPEAS vs WILDE: Which is more popular by branded search?"
description: "Which is more popular in search, HIPPEAS or WILDE? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hippeas-vs-wilde"
publisher: "Brandwave"
---

# HIPPEAS vs WILDE: Which is more popular by branded search?

Which is more popular in search, HIPPEAS or WILDE? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HIPPEAS and WILDE
- **Competitive set**: Challenger savory snack brands
- **Market**: Global
- **Month measured**: Aug 2026
- **HIPPEAS Share of Search**: 5.1%
- **WILDE Share of Search**: 20%

## Which is more popular in search, HIPPEAS or WILDE?

- In August 2026, WILDE had more branded searches than HIPPEAS among challenger savory snack brands worldwide. WILDE was estimated to have 71.3K branded searches compared to HIPPEAS’s 18.2K, and held a 20% Share of Search versus HIPPEAS’s 5.1%.
- WILDE was ahead of HIPPEAS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands worldwide moved from 6.6% to 5.1%, and its estimated monthly branded searches moved from 19.1K to 18.2K.
- Across the 11 months ending August 2026, WILDE’s estimated Share of Search among challenger savory snack brands worldwide moved from 15.5% to 20%, and its estimated monthly branded searches moved from 45.2K to 71.3K.

## How did search popularity change for challenger savory snack brands worldwide in August 2026?

- In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%.
- In August 2026, WILDE lost estimated Share of Search among challenger savory snack brands worldwide, from 20.9% to 20%.

## Month by month

| Month | HIPPEAS estimated searches | HIPPEAS Share of Search | HIPPEAS rank | WILDE estimated searches | WILDE Share of Search | WILDE rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.1K | 6.6% | 5 | 45.2K | 15.5% | 4 |
| Nov 2025 | 15.3K | 6.2% | 5 | 33K | 13.5% | 4 |
| Dec 2025 | 15.2K | 6.5% | 5 | 31.3K | 13.5% | 4 |
| Jan 2026 | 20K | 5.6% | 5 | 63.2K | 17.6% | 4 |
| Feb 2026 | 18.1K | 5.7% | 5 | 45.7K | 14.3% | 4 |
| Mar 2026 | 21.4K | 6.4% | 5 | 45.9K | 13.7% | 4 |
| Apr 2026 | 17.7K | 5.4% | 5 | 45.9K | 14% | 4 |
| May 2026 | 17.6K | 5.2% | 5 | 53.4K | 15.8% | 4 |
| Jun 2026 | 17.6K | 5.1% | 5 | 66.8K | 19.3% | 3 |
| Jul 2026 | 17.8K | 5.2% | 5 | 70.9K | 20.9% | 3 |
| Aug 2026 | 18.2K | 5.1% | 5 | 71.3K | 20% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HIPPEAS’s and WILDE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HIPPEAS**: Measured on the search terms “hippeas”, “hippeas chips”, “hippeas puffs” and “hippeas snacks”, summed into one figure.
- **WILDE**: Measured on the search terms “wilde brands”, “wilde chicken chips”, “wilde chips”, “wilde crackers” and “wilde protein chips”, summed into one figure.

- [HIPPEAS profile](/demand/global-en/brands/hippeas)
- [WILDE profile](/demand/global-en/brands/wilde)
- [All challenger savory snack brands worldwide](/demand/global-en/categories/savory-snack-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HIPPEAS or WILDE?

In August 2026, WILDE had more branded searches than HIPPEAS among challenger savory snack brands worldwide. WILDE was estimated to have 71.3K branded searches compared to HIPPEAS’s 18.2K, and held a 20% Share of Search versus HIPPEAS’s 5.1%.

## Cite this page

Brandwave. "HIPPEAS vs WILDE: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hippeas-vs-wilde

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hippeas-vs-wilde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.