---
title: "HiPeople vs Xref: Which is searched more?"
description: "Is HiPeople or Xref more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reference checking software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hipeople-vs-xref"
publisher: "Brandwave"
---

# HiPeople vs Xref: Which is searched more?

Is HiPeople or Xref more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reference checking software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HiPeople and Xref
- **Competitive set**: Reference checking software
- **Market**: Global
- **Month measured**: Sep 2026
- **HiPeople Share of Search**: 11.8%
- **Xref Share of Search**: 3%

## Is HiPeople or Xref more popular in search?

- In September 2026, HiPeople had more branded searches than Xref among reference checking software worldwide. HiPeople had about 1,900 branded searches, while Xref had 480. HiPeople made up 11.8% of all reference checking software searches we track, and Xref accounted for 3%.
- HiPeople was ahead of Xref in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HiPeople’s share of searches among reference checking software worldwide moved from 15% to 11.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Xref’s share of searches among reference checking software worldwide moved from 2.4% to 3%, and its estimated monthly branded searches moved from 390 to 480.

## How did search popularity change for reference checking software worldwide in September 2026?

- In September 2026, Xref gained share of searches among reference checking software worldwide, from 2.5% to 3%.
- HiPeople’s share of searches among reference checking software worldwide has lost ground for 3 months in a row, from 12.5% to 11.8% in September 2026.

## Month by month

| Month | HiPeople estimated searches | HiPeople Share of Search | HiPeople rank | Xref estimated searches | Xref Share of Search | Xref rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 15% | 5 | 390 | 2.4% | 8 |
| Nov 2025 | 2.4K | 16.4% | 4 | 390 | 2.7% | 8 |
| Dec 2025 | 2.4K | 19.4% | 1 | 320 | 2.6% | 8 |
| Jan 2026 | 2.4K | 16.7% | 3 | 170 | 1.2% | 8 |
| Feb 2026 | 1.9K | 13.4% | 5 | 260 | 1.8% | 8 |
| Mar 2026 | 1.9K | 12% | 5 | 480 | 3% | 8 |
| Apr 2026 | 1.9K | 12.5% | 5 | 480 | 3.2% | 8 |
| May 2026 | 1.9K | 12.5% | 5 | 590 | 3.9% | 8 |
| Jun 2026 | 1.9K | 12.5% | 5 | 480 | 3.2% | 8 |
| Jul 2026 | 1.9K | 12.2% | 5 | 390 | 2.5% | 8 |
| Aug 2026 | 1.9K | 12% | 5 | 390 | 2.5% | 8 |
| Sep 2026 | 1.9K | 11.8% | 5 | 480 | 3% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using HiPeople’s and Xref’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HiPeople**: Measured on the search term “hipeople”.
- **Xref**: Measured on the search term “xref reference check”.

- [HiPeople profile](/demand/global-en/brands/hipeople)
- [Xref profile](/demand/global-en/brands/xref)
- [All reference checking software worldwide](/demand/global-en/categories/reference-checking-software): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is HiPeople or Xref more popular in search?

In September 2026, HiPeople had more branded searches than Xref among reference checking software worldwide. HiPeople had about 1,900 branded searches, while Xref had 480. HiPeople made up 11.8% of all reference checking software searches we track, and Xref accounted for 3%.

## Cite this page

Brandwave. "HiPeople vs Xref: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hipeople-vs-xref

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hipeople-vs-xref. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.