--- title: "Hine vs Martell: Which is searched more?" description: "Is Hine or Martell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cognac brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hine-vs-martell" publisher: "Brandwave" --- # Hine vs Martell: Which is searched more? Is Hine or Martell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cognac brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hine and Martell - **Competitive set**: Cognac brands - **Market**: Global - **Month measured**: Sep 2026 - **Hine Share of Search**: 0.27% - **Martell Share of Search**: 5.6% ## Is Hine or Martell more popular in search? - In September 2026, Martell had more branded searches than Hine among cognac brands worldwide. Martell had about 90,500 branded searches, while Hine had 4,400. Martell made up 5.6% of all cognac brand searches we track, and Hine accounted for 0.27%. - Martell was ahead of Hine in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hine’s share of searches among cognac brands worldwide moved from 0.43% to 0.27%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, Martell’s share of searches among cognac brands worldwide moved from 5.9% to 5.6%, and its estimated monthly branded searches held steady at 90.5K. ## Top cognac brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hine and Martell were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Martell was listed before Hine in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hennessy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rémy Martin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Courvoisier | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pierre Ferrand | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Camus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hine | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | D'USSÉ | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Delamain | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Frapin | 10th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cognac brands - Asked ChatGPT "Which cognac should I buy?": 1. Rémy Martin, 2. Hennessy, 3. Courvoisier - Asked ChatGPT "What are the best cognac brands?": 1. Rémy Martin, 2. Hennessy, 3. Martell, 4. Courvoisier, 5. Pierre Ferrand, 6. Camus, 7. Hine, 8. Delamain - Asked ChatGPT "What's a good cognac for a beginner?": 1. Hennessy, 2. Rémy Martin, 3. Courvoisier - Searched Google, AI Overview "cognac": 1. Hennessy, 2. Rémy Martin, 3. Courvoisier - Searched Google, AI Overview "cognac brands": 1. Hennessy, 2. Rémy Martin, 3. Martell, 4. Courvoisier, 5. D'USSÉ, 6. Pierre Ferrand, 7. Hine, 8. Camus, 9. Frapin Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for cognac brands worldwide in September 2026? - Estimated monthly branded searches for Hine worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | Hine estimated searches | Hine Share of Search | Hine rank | Martell estimated searches | Martell Share of Search | Martell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.43% | 8 | 90.5K | 5.9% | 4 | | Nov 2025 | 6.6K | 0.43% | 8 | 90.5K | 5.9% | 4 | | Dec 2025 | 9.9K | 0.49% | 8 | 135K | 6.7% | 4 | | Jan 2026 | 6.6K | 0.42% | 8 | 90.5K | 5.8% | 4 | | Feb 2026 | 5.4K | 0.41% | 8 | 90.5K | 6.9% | 3 | | Mar 2026 | 6.6K | 0.5% | 8 | 90.5K | 6.9% | 3 | | Apr 2026 | 5.4K | 0.41% | 8 | 90.5K | 6.9% | 3 | | May 2026 | 4.4K | 0.3% | 8 | 90.5K | 6.3% | 3 | | Jun 2026 | 4.4K | 0.3% | 8 | 90.5K | 6.1% | 3 | | Jul 2026 | 3.6K | 0.25% | 8 | 90.5K | 6.3% | 3 | | Aug 2026 | 4.4K | 0.28% | 8 | 90.5K | 5.9% | 3 | | Sep 2026 | 4.4K | 0.27% | 8 | 90.5K | 5.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hine’s and Martell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hine**: Measured on the search term “hine cognac”. - **Martell**: Measured on the search term “martell”. - [Hine profile](/demand/global-en/brands/hine) - [Martell profile](/demand/global-en/brands/martell) - [All cognac brands worldwide](/demand/global-en/categories/cognac-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hine or Martell more popular in search? In September 2026, Martell had more branded searches than Hine among cognac brands worldwide. Martell had about 90,500 branded searches, while Hine had 4,400. Martell made up 5.6% of all cognac brand searches we track, and Hine accounted for 0.27%. ## Cite this page Brandwave. "Hine vs Martell: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hine-vs-martell This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hine-vs-martell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.