---
title: "Hims vs Rogaine: Which is searched more?"
description: "Which is more popular in search, Hims or Rogaine? Compare estimated monthly branded-search demand and Share of Search inside the Hair growth treatments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hims-vs-rogaine"
publisher: "Brandwave"
---

# Hims vs Rogaine: Which is searched more?

Which is more popular in search, Hims or Rogaine? Compare estimated monthly branded-search demand and Share of Search inside the Hair growth treatments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hims and Rogaine
- **Competitive set**: Hair growth treatments
- **Market**: Global
- **Month measured**: Aug 2026
- **Hims Share of Search**: 91%
- **Rogaine Share of Search**: 2.4%

## Which is more popular in search, Hims or Rogaine?

- In August 2026, Hims had more branded searches than Rogaine among hair growth treatments worldwide. Hims was estimated to have 550K branded searches compared to Rogaine’s 14.8K, and held a 91% Share of Search versus Rogaine’s 2.4%.
- Hims was ahead of Rogaine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among hair growth treatments worldwide moved from 86% to 91%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Rogaine’s estimated Share of Search among hair growth treatments worldwide moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

## How did search popularity change for hair growth treatments worldwide in August 2026?

- In August 2026, Hims lost estimated Share of Search among hair growth treatments worldwide, from 91.9% to 91%.
- Estimated monthly branded searches for Rogaine worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

## Month by month

| Month | Hims estimated searches | Hims Share of Search | Hims rank | Rogaine estimated searches | Rogaine Share of Search | Rogaine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 86% | 1 | 12.1K | 1.9% | 3 |
| Nov 2025 | 550K | 86% | 1 | 12.1K | 1.9% | 3 |
| Dec 2025 | 673K | 86.9% | 1 | 12.1K | 1.6% | 3 |
| Jan 2026 | 673K | 86.3% | 1 | 14.8K | 1.9% | 3 |
| Feb 2026 | 673K | 88.5% | 1 | 12.1K | 1.6% | 3 |
| Mar 2026 | 673K | 87.8% | 1 | 14.8K | 1.9% | 3 |
| Apr 2026 | 673K | 90.4% | 1 | 14.8K | 2% | 3 |
| May 2026 | 673K | 90.5% | 1 | 14.8K | 2% | 3 |
| Jun 2026 | 673K | 90.3% | 1 | 14.8K | 2% | 3 |
| Jul 2026 | 673K | 91.9% | 1 | 14.8K | 2% | 3 |
| Aug 2026 | 550K | 91% | 1 | 14.8K | 2.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hims’ and Rogaine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hims**: Measured on the search term “hims”.
- **Rogaine**: Measured on the search term “rogaine foam”.

- [Hims profile](/demand/global-en/brands/hims)
- [Rogaine profile](/demand/global-en/brands/rogaine)
- [All hair growth treatments worldwide](/demand/global-en/categories/hair-growth-treatments): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hims or Rogaine?

In August 2026, Hims had more branded searches than Rogaine among hair growth treatments worldwide. Hims was estimated to have 550K branded searches compared to Rogaine’s 14.8K, and held a 91% Share of Search versus Rogaine’s 2.4%.

## Cite this page

Brandwave. "Hims vs Rogaine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hims-vs-rogaine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hims-vs-rogaine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.