--- title: "Himi vs M. Graham: Which is more popular?" description: "Is Himi or M. Graham more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gouache brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/himi-vs-m-graham" publisher: "Brandwave" --- # Himi vs M. Graham: Which is more popular? Is Himi or M. Graham more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gouache brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Himi and M. Graham - **Competitive set**: Gouache brands - **Market**: Global - **Month measured**: Oct 2026 - **Himi Share of Search**: 55.5% - **M. Graham Share of Search**: 1.8% ## Is Himi or M. Graham more popular in search? - In October 2026, Himi had more branded searches than M. Graham among gouache brands worldwide. Himi had about 18,400 branded searches, while M. Graham had 590. Himi made up 55.5% of all gouache brand searches we track, and M. Graham accounted for 1.8%. - Himi was ahead of M. Graham in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Himi’s share of searches among gouache brands worldwide moved from 55.7% to 55.5%, and its estimated monthly branded searches moved from 22.8K to 18.4K. - Across the 12 months ending October 2026, M. Graham’s share of searches among gouache brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 880 to 590. ## Top gouache brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Himi and M. Graham were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. M. Graham was listed before Himi in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Winsor & Newton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Holbein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | M. Graham | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Schmincke | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Arteza | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Himi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Caran d’Ache | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gouache brands - Asked ChatGPT "What's the best gouache paint brand?": 1. Winsor & Newton, 2. Holbein, 3. Schmincke - Asked ChatGPT "Which gouache should a beginner buy?": 1. Himi, 2. Arteza, 3. Winsor & Newton - Asked ChatGPT "What gouache do illustrators use?": 1. Holbein, 2. Winsor & Newton, 3. M. Graham, 4. Schmincke, 5. Arteza - Searched Google, AI Overview "gouache paint": 1. Winsor & Newton, 2. Holbein - Searched Google, AI Overview "best gouache": 1. Winsor & Newton, 2. Holbein, 3. M. Graham, 4. Schmincke, 5. Arteza, 6. Himi Not named in any answer: Caran d’Ache and Turner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for gouache brands worldwide in October 2026? - Estimated monthly branded searches for M. Graham worldwide fell 33% over 12 measured months, from 880 to 590 in October 2026. - Estimated monthly branded searches for Himi worldwide fell 19.2% over 12 measured months, from 22.8K to 18.4K in October 2026. ## How has branded search for Himi and M. Graham changed worldwide over the last 12 months? | Month | Himi estimated searches | Himi Share of Search | Himi rank | M. Graham estimated searches | M. Graham Share of Search | M. Graham rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.8K | 55.7% | 1 | 880 | 2.1% | 7 | | Dec 2025 | 22.7K | 53.4% | 1 | 720 | 1.7% | 7 | | Jan 2026 | 18.5K | 47.2% | 1 | 720 | 1.8% | 7 | | Feb 2026 | 18.4K | 49.2% | 1 | 720 | 1.9% | 7 | | Mar 2026 | 18.5K | 52.4% | 1 | 720 | 2% | 7 | | Apr 2026 | 18.5K | 51.4% | 1 | 590 | 1.6% | 7 | | May 2026 | 18.6K | 51.5% | 1 | 720 | 2% | 7 | | Jun 2026 | 18.5K | 55.6% | 1 | 590 | 1.8% | 7 | | Jul 2026 | 22.6K | 57.5% | 1 | 720 | 1.8% | 7 | | Aug 2026 | 22.7K | 56% | 1 | 720 | 1.8% | 7 | | Sep 2026 | 18.4K | 55.4% | 1 | 590 | 1.8% | 7 | | Oct 2026 | 18.4K | 55.5% | 1 | 590 | 1.8% | 7 | ## How are Himi’s and M. Graham’s branded searches counted? Brandwave collects information about searches that people make online using Himi’s and M. Graham’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Himi**: Measured on the search terms “himi gouache” and “miya himi”, summed into one figure. - **M. Graham**: Measured on the search term “m graham gouache”. - [Himi profile](/demand/global-en/brands/himi) - [M. Graham profile](/demand/global-en/brands/m-graham) - [All gouache brands worldwide](/demand/global-en/categories/gouache-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Himi or M. Graham more popular in search? In October 2026, Himi had more branded searches than M. Graham among gouache brands worldwide. Himi had about 18,400 branded searches, while M. Graham had 590. Himi made up 55.5% of all gouache brand searches we track, and M. Graham accounted for 1.8%. ## Cite this page Brandwave. "Himi vs M. Graham: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/himi-vs-m-graham This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/himi-vs-m-graham. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.