--- title: "Himalaya vs Nutricost: Which is searched more?" description: "Is Himalaya or Nutricost more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashwagandha supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/himalaya-wellness-vs-nutricost" publisher: "Brandwave" --- # Himalaya vs Nutricost: Which is searched more? Is Himalaya or Nutricost more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashwagandha supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Himalaya and Nutricost - **Competitive set**: Ashwagandha supplement brands - **Market**: Global - **Month measured**: Sep 2026 - **Himalaya Share of Search**: 65.6% - **Nutricost Share of Search**: 3.8% ## Is Himalaya or Nutricost more popular in search? - In September 2026, Himalaya had more branded searches than Nutricost among ashwagandha supplement brands worldwide. Himalaya had about 22,200 branded searches, while Nutricost had 1,300. Himalaya made up 65.6% of all ashwagandha supplement brand searches we track, and Nutricost accounted for 3.8%. - Himalaya was ahead of Nutricost in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Himalaya’s share of searches among ashwagandha supplement brands worldwide moved from 63.3% to 65.6%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Nutricost’s share of searches among ashwagandha supplement brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top ashwagandha supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nutricost was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Himalaya did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nutricost | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Gaia Herbs | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Sports Research | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Now Foods | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Himalaya | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Organic India | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature Made | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature’s Way | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ashwagandha supplement brands - Asked ChatGPT "Which ashwagandha supplement brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best ashwagandha supplement brands?": 1. Nutricost, 2. Sports Research, 3. Now Foods - Asked ChatGPT "What's the best ashwagandha brand for stress and sleep?": named none of the brands we track - Searched Google, AI Overview "ashwagandha supplement": named none of the brands we track - Searched Google, AI Overview "best ashwagandha supplement": 1. Gaia Herbs, 2. Nutricost Not named in any answer: Himalaya, Organic India, Nature Made, Nature’s Way and Olly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for ashwagandha supplement brands worldwide in September 2026? - In September 2026, Himalaya gained share of searches among ashwagandha supplement brands worldwide, from 62.6% to 65.6%. - In September 2026, Nutricost rose from 6th to 5th among ashwagandha supplement brands worldwide. ## Month by month | Month | Himalaya estimated searches | Himalaya Share of Search | Himalaya rank | Nutricost estimated searches | Nutricost Share of Search | Nutricost rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 63.3% | 1 | 1.6K | 4.6% | 5 | | Nov 2025 | 22.2K | 62% | 1 | 2.4K | 6.7% | 5 | | Dec 2025 | 18.1K | 59.4% | 1 | 1.6K | 5.3% | 5 | | Jan 2026 | 22.2K | 61% | 1 | 1.9K | 5.2% | 5 | | Feb 2026 | 18.1K | 56.7% | 1 | 1.6K | 5% | 5 | | Mar 2026 | 18.1K | 51.9% | 1 | 1.9K | 5.4% | 6 | | Apr 2026 | 22.2K | 59.7% | 1 | 1.9K | 5.1% | 6 | | May 2026 | 18.1K | 58.1% | 1 | 1.6K | 5.1% | 5 | | Jun 2026 | 22.2K | 61.9% | 1 | 1.6K | 4.5% | 5 | | Jul 2026 | 22.2K | 60.9% | 1 | 1.6K | 4.4% | 5 | | Aug 2026 | 22.2K | 62.6% | 1 | 1.3K | 3.7% | 6 | | Sep 2026 | 22.2K | 65.6% | 1 | 1.3K | 3.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Himalaya’s and Nutricost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Himalaya**: Measured on the search term “himalaya ashwagandha”. - **Nutricost**: Measured on the search term “nutricost ashwagandha”. - [Himalaya profile](/demand/global-en/brands/himalaya-wellness) - [Nutricost profile](/demand/global-en/brands/nutricost) - [All ashwagandha supplement brands worldwide](/demand/global-en/categories/ashwagandha-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Himalaya or Nutricost more popular in search? In September 2026, Himalaya had more branded searches than Nutricost among ashwagandha supplement brands worldwide. Himalaya had about 22,200 branded searches, while Nutricost had 1,300. Himalaya made up 65.6% of all ashwagandha supplement brand searches we track, and Nutricost accounted for 3.8%. ## Cite this page Brandwave. "Himalaya vs Nutricost: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/himalaya-wellness-vs-nutricost This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/himalaya-wellness-vs-nutricost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.