--- title: "Hilti vs Stihl: Which is searched more?" description: "Is Hilti or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cut off saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hilti-vs-stihl" publisher: "Brandwave" --- # Hilti vs Stihl: Which is searched more? Is Hilti or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cut off saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilti and Stihl - **Competitive set**: Cut off saw brands - **Market**: Global - **Month measured**: Sep 2026 - **Hilti Share of Search**: 5.9% - **Stihl Share of Search**: 20.6% ## Is Hilti or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Hilti among cut off saw brands worldwide. Stihl had about 9,700 branded searches, while Hilti had 2,780. Stihl made up 20.6% of all cut off saw brand searches we track, and Hilti accounted for 5.9%. - Stihl was ahead of Hilti in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands worldwide moved from 7.5% to 5.9%, and its estimated monthly branded searches moved from 3.4K to 2.8K. - Across the 12 months ending September 2026, Stihl’s share of searches among cut off saw brands worldwide moved from 21.3% to 20.6%, and its estimated monthly branded searches held steady at 9.7K. ## Top cut off saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Evolution | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Husqvarna | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stihl | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hilti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | iQ Power Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cut off saw brands - Asked ChatGPT "Which cut off saw brand should I buy?": 1. Evolution, 2. DeWalt, 3. Makita, 4. Milwaukee - Asked ChatGPT "What are the best cut off saw brands?": 1. Evolution, 2. DeWalt, 3. Makita, 4. Milwaukee, 5. Husqvarna, 6. Stihl - Asked ChatGPT "What's the best cut off saw brand for metal cutting?": 1. Evolution, 2. DeWalt, 3. Makita, 4. Milwaukee - Searched Google, AI Overview "metal cutting saw": 1. Evolution, 2. DeWalt - Searched Google, AI Overview "cut off saw for metal": 1. Evolution, 2. Makita Not named in any answer: Hilti, iQ Power Tools and ECHO. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cut off saw brands worldwide in September 2026? - In September 2026, Evolution overtook Stihl and Milwaukee to become the leader among cut off saw brands worldwide, with 22.9% of the searches. - In September 2026, Stihl lost share of searches among cut off saw brands worldwide, from 24.7% to 20.6%. - Estimated monthly branded searches for Hilti worldwide fell 18.2% over 12 measured months, from 3.4K to 2.8K in September 2026. ## Month by month | Month | Hilti estimated searches | Hilti Share of Search | Hilti rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 7.5% | 7 | 9.7K | 21.3% | 1 | | Nov 2025 | 2.6K | 6.1% | 7 | 9.7K | 22.6% | 1 | | Dec 2025 | 2.3K | 6.5% | 7 | 6.7K | 18.6% | 2 | | Jan 2026 | 2.5K | 6.4% | 7 | 8.2K | 21.1% | 1 | | Feb 2026 | 2.5K | 6.4% | 7 | 8.5K | 21.9% | 1 | | Mar 2026 | 3.3K | 6.9% | 7 | 10.5K | 22% | 1 | | Apr 2026 | 5.3K | 10.3% | 5 | 10.5K | 20.4% | 1 | | May 2026 | 2.8K | 5.8% | 7 | 10.5K | 21.8% | 1 | | Jun 2026 | 2.6K | 5.8% | 7 | 12.8K | 28.6% | 1 | | Jul 2026 | 2.6K | 5.5% | 7 | 13.7K | 28.5% | 1 | | Aug 2026 | 2.9K | 6.1% | 7 | 11.8K | 24.7% | 1 | | Sep 2026 | 2.8K | 5.9% | 7 | 9.7K | 20.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hilti’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilti**: Measured on the search terms “hilti concrete saw” and “hilti cut off saw”, summed into one figure. - **Stihl**: Measured on the search terms “stihl concrete saw” and “stihl cut off saw”, summed into one figure. - [Hilti profile](/demand/global-en/brands/hilti) - [Stihl profile](/demand/global-en/brands/stihl) - [All cut off saw brands worldwide](/demand/global-en/categories/cut-off-saw-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hilti or Stihl more popular in search? In September 2026, Stihl had more branded searches than Hilti among cut off saw brands worldwide. Stihl had about 9,700 branded searches, while Hilti had 2,780. Stihl made up 20.6% of all cut off saw brand searches we track, and Hilti accounted for 5.9%. ## Cite this page Brandwave. "Hilti vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hilti-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hilti-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.