---
title: "Hilti vs Simpson Strong-Tie: Which is searched more?"
description: "Which is more popular in search, Hilti or Simpson Strong-Tie? Compare estimated monthly branded-search demand and Share of Search inside the Industrial fasteners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hilti-vs-simpson-strong-tie"
publisher: "Brandwave"
---

# Hilti vs Simpson Strong-Tie: Which is searched more?

Which is more popular in search, Hilti or Simpson Strong-Tie? Compare estimated monthly branded-search demand and Share of Search inside the Industrial fasteners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hilti and Simpson Strong-Tie
- **Competitive set**: Industrial fasteners
- **Market**: Global
- **Month measured**: Aug 2026
- **Hilti Share of Search**: 18.8%
- **Simpson Strong-Tie Share of Search**: 51.3%

## Which is more popular in search, Hilti or Simpson Strong-Tie?

- In August 2026, Simpson Strong-Tie had more branded searches than Hilti among industrial fasteners worldwide. Simpson Strong-Tie was estimated to have 74K branded searches compared to Hilti’s 27.1K, and held a 51.3% Share of Search versus Hilti’s 18.8%.
- Simpson Strong-Tie was ahead of Hilti in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilti’s estimated Share of Search among industrial fasteners worldwide moved from 15% to 18.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Simpson Strong-Tie’s estimated Share of Search among industrial fasteners worldwide moved from 49.9% to 51.3%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for industrial fasteners worldwide in August 2026?

- Estimated monthly branded searches for Hilti worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

## Month by month

| Month | Hilti estimated searches | Hilti Share of Search | Hilti rank | Simpson Strong-Tie estimated searches | Simpson Strong-Tie Share of Search | Simpson Strong-Tie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 15% | 3 | 74K | 49.9% | 1 |
| Nov 2025 | 22.2K | 17.7% | 3 | 60.5K | 48.4% | 1 |
| Dec 2025 | 22.2K | 19.5% | 3 | 49.5K | 43.5% | 1 |
| Jan 2026 | 22.2K | 16.6% | 3 | 60.5K | 45.1% | 1 |
| Feb 2026 | 22.2K | 16.5% | 3 | 60.5K | 45.1% | 1 |
| Mar 2026 | 40.5K | 24.3% | 3 | 74K | 44.4% | 1 |
| Apr 2026 | 33.1K | 20.8% | 3 | 74K | 46.5% | 1 |
| May 2026 | 33.1K | 20.7% | 3 | 74K | 46.4% | 1 |
| Jun 2026 | 27.1K | 18.8% | 3 | 74K | 51.3% | 1 |
| Jul 2026 | 27.1K | 18.8% | 3 | 74K | 51.3% | 1 |
| Aug 2026 | 27.1K | 18.8% | 3 | 74K | 51.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hilti’s and Simpson Strong-Tie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hilti**: Measured on the search term “hilti tools”.
- **Simpson Strong-Tie**: Measured on the search term “simpson strong tie”.

- [Hilti profile](/demand/global-en/brands/hilti)
- [Simpson Strong-Tie profile](/demand/global-en/brands/simpson-strong-tie)
- [All industrial fasteners worldwide](/demand/global-en/categories/industrial-fasteners): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hilti or Simpson Strong-Tie?

In August 2026, Simpson Strong-Tie had more branded searches than Hilti among industrial fasteners worldwide. Simpson Strong-Tie was estimated to have 74K branded searches compared to Hilti’s 27.1K, and held a 51.3% Share of Search versus Hilti’s 18.8%.

## Cite this page

Brandwave. "Hilti vs Simpson Strong-Tie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hilti-vs-simpson-strong-tie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hilti-vs-simpson-strong-tie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.