---
title: "Hilti vs ITW: Which is searched more?"
description: "Which is more popular in search, Hilti or ITW? Compare estimated monthly branded-search demand and Share of Search inside the Industrial fasteners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hilti-vs-itw"
publisher: "Brandwave"
---

# Hilti vs ITW: Which is searched more?

Which is more popular in search, Hilti or ITW? Compare estimated monthly branded-search demand and Share of Search inside the Industrial fasteners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hilti and ITW
- **Competitive set**: Industrial fasteners
- **Market**: Global
- **Month measured**: Aug 2026
- **Hilti Share of Search**: 18.8%
- **ITW Share of Search**: 28.1%

## Which is more popular in search, Hilti or ITW?

- In August 2026, ITW had more branded searches than Hilti among industrial fasteners worldwide. ITW was estimated to have 40.5K branded searches compared to Hilti’s 27.1K, and held a 28.1% Share of Search versus Hilti’s 18.8%.
- ITW was ahead of Hilti in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilti’s estimated Share of Search among industrial fasteners worldwide moved from 15% to 18.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, ITW’s estimated Share of Search among industrial fasteners worldwide moved from 33.4% to 28.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for industrial fasteners worldwide in August 2026?

- Estimated monthly branded searches for Hilti worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
- Estimated monthly branded searches for ITW worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Month by month

| Month | Hilti estimated searches | Hilti Share of Search | Hilti rank | ITW estimated searches | ITW Share of Search | ITW rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 15% | 3 | 49.5K | 33.4% | 2 |
| Nov 2025 | 22.2K | 17.7% | 3 | 40.5K | 32.4% | 2 |
| Dec 2025 | 22.2K | 19.5% | 3 | 40.5K | 35.6% | 2 |
| Jan 2026 | 22.2K | 16.6% | 3 | 49.5K | 36.9% | 2 |
| Feb 2026 | 22.2K | 16.5% | 3 | 49.5K | 36.9% | 2 |
| Mar 2026 | 40.5K | 24.3% | 3 | 49.5K | 29.7% | 2 |
| Apr 2026 | 33.1K | 20.8% | 3 | 49.5K | 31.1% | 2 |
| May 2026 | 33.1K | 20.7% | 3 | 49.5K | 31% | 2 |
| Jun 2026 | 27.1K | 18.8% | 3 | 40.5K | 28.1% | 2 |
| Jul 2026 | 27.1K | 18.8% | 3 | 40.5K | 28.1% | 2 |
| Aug 2026 | 27.1K | 18.8% | 3 | 40.5K | 28.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hilti’s and ITW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hilti**: Measured on the search term “hilti tools”.
- **ITW**: Measured on the search term “itw”.

- [Hilti profile](/demand/global-en/brands/hilti)
- [ITW profile](/demand/global-en/brands/itw)
- [All industrial fasteners worldwide](/demand/global-en/categories/industrial-fasteners): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hilti or ITW?

In August 2026, ITW had more branded searches than Hilti among industrial fasteners worldwide. ITW was estimated to have 40.5K branded searches compared to Hilti’s 27.1K, and held a 28.1% Share of Search versus Hilti’s 18.8%.

## Cite this page

Brandwave. "Hilti vs ITW: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hilti-vs-itw

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hilti-vs-itw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.