---
title: "Hilly vs Stance: Which is searched more?"
description: "Which is more popular in search, Hilly or Stance? Compare estimated monthly branded-search demand and Share of Search inside the Running socks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hilly-vs-stance"
publisher: "Brandwave"
---

# Hilly vs Stance: Which is searched more?

Which is more popular in search, Hilly or Stance? Compare estimated monthly branded-search demand and Share of Search inside the Running socks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hilly and Stance
- **Competitive set**: Running socks
- **Market**: Global
- **Month measured**: Aug 2026
- **Hilly Share of Search**: 0.66%
- **Stance Share of Search**: 0.01%

## Which is more popular in search, Hilly or Stance?

- In August 2026, Hilly had more branded searches than Stance among running socks worldwide. Hilly was estimated to have 1.3K branded searches compared to Stance’s 20, and held a 0.66% Share of Search versus Stance’s 0.01%.
- Hilly was ahead of Stance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilly’s estimated Share of Search among running socks worldwide moved from 0.58% to 0.66%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Stance’s estimated Share of Search among running socks worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for running socks worldwide in August 2026?

Neither Hilly nor Stance moved beyond provider rounding among running socks in Aug 2026.

## Month by month

| Month | Hilly estimated searches | Hilly Share of Search | Hilly rank | Stance estimated searches | Stance Share of Search | Stance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.58% | 5 | 20 | <0.01% | 6 |
| Nov 2025 | 1.9K | 0.48% | 5 | 40 | 0.01% | 6 |
| Dec 2025 | 1.9K | 0.44% | 5 | 30 | <0.01% | 6 |
| Jan 2026 | 1.6K | 0.55% | 5 | 20 | <0.01% | 6 |
| Feb 2026 | 1.6K | 0.76% | 5 | 20 | <0.01% | 6 |
| Mar 2026 | 1.6K | 0.87% | 5 | 10 | <0.01% | 6 |
| Apr 2026 | 1.6K | 0.88% | 5 | 20 | 0.01% | 6 |
| May 2026 | 1.6K | 0.88% | 5 | 20 | 0.01% | 6 |
| Jun 2026 | 1.3K | 0.72% | 5 | 10 | <0.01% | 6 |
| Jul 2026 | 1.3K | 0.73% | 5 | 20 | 0.01% | 6 |
| Aug 2026 | 1.3K | 0.66% | 5 | 20 | 0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hilly’s and Stance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hilly**: Measured on the search term “hilly socks”.
- **Stance**: Measured on the search term “stance nz”.

- [Hilly profile](/demand/global-en/brands/hilly)
- [Stance profile](/demand/global-en/brands/stance)
- [All running socks worldwide](/demand/global-en/categories/running-socks): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hilly or Stance?

In August 2026, Hilly had more branded searches than Stance among running socks worldwide. Hilly was estimated to have 1.3K branded searches compared to Stance’s 20, and held a 0.66% Share of Search versus Stance’s 0.01%.

## Cite this page

Brandwave. "Hilly vs Stance: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hilly-vs-stance

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hilly-vs-stance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.