--- title: "Hill's vs Iams: Which is searched more?" description: "Is Hill's or Iams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hills-vs-iams" publisher: "Brandwave" --- # Hill's vs Iams: Which is searched more? Is Hill's or Iams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hill's and Iams - **Competitive set**: Dog food brands - **Market**: Global - **Month measured**: Sep 2026 - **Hill's Share of Search**: 32% - **Iams Share of Search**: 4.7% ## Is Hill's or Iams more popular in search? - In September 2026, Hill's had more branded searches than Iams among dog food brands worldwide. Hill's had about 450,000 branded searches, while Iams had 66,200. Hill's made up 32% of all dog food brand searches we track, and Iams accounted for 4.7%. - Hill's was ahead of Iams in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands worldwide moved from 33% to 32%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Iams’ share of searches among dog food brands worldwide moved from 3.6% to 4.7%, and its estimated monthly branded searches moved from 60.2K to 66.2K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hill's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Iams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hill's was listed before Iams in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Iams | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Eukanuba | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Hawk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "Which dog food brand should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What are the best dog food brands?": 1. Hill's, 2. Purina, 3. Royal Canin, 4. Iams, 5. Eukanuba - Asked ChatGPT "What's the best dog food brand for daily feeding?": 1. Hill's, 2. Purina, 3. Royal Canin, 4. Iams - Searched Google, AI Overview "dog food brands": 1. Purina, 2. Royal Canin, 3. Hill's, 4. Iams - Searched Google, AI Overview "best dog food": 1. Purina Not named in any answer: Black Hawk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog food brands worldwide in September 2026? - In September 2026, Hill's gained share of searches among dog food brands worldwide, from 29.5% to 32%. - In September 2026, Iams gained share of searches among dog food brands worldwide, from 4% to 4.7%. ## Month by month | Month | Hill's estimated searches | Hill's Share of Search | Hill's rank | Iams estimated searches | Iams Share of Search | Iams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 33% | 2 | 60.2K | 3.6% | 5 | | Nov 2025 | 550K | 33.7% | 2 | 60.2K | 3.7% | 5 | | Dec 2025 | 450K | 32.7% | 2 | 60.2K | 4.4% | 5 | | Jan 2026 | 550K | 33.1% | 2 | 60.2K | 3.6% | 5 | | Feb 2026 | 450K | 32.9% | 2 | 54.2K | 4% | 5 | | Mar 2026 | 450K | 26.3% | 2 | 66.2K | 3.9% | 5 | | Apr 2026 | 450K | 30.8% | 2 | 54.2K | 3.7% | 5 | | May 2026 | 450K | 32.4% | 2 | 49.3K | 3.5% | 5 | | Jun 2026 | 450K | 32.3% | 2 | 54.2K | 3.9% | 5 | | Jul 2026 | 450K | 32.3% | 2 | 54.2K | 3.9% | 5 | | Aug 2026 | 450K | 29.5% | 2 | 60.2K | 4% | 5 | | Sep 2026 | 450K | 32% | 2 | 66.2K | 4.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hill's’ and Iams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hill's**: Measured on the search term “hill's”. - **Iams**: Measured on the search terms “iams” and “iams cat food”, summed into one figure. - [Hill's profile](/demand/global-en/brands/hills) - [Iams profile](/demand/global-en/brands/iams) - [All dog food brands worldwide](/demand/global-en/categories/dog-food-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hill's or Iams more popular in search? In September 2026, Hill's had more branded searches than Iams among dog food brands worldwide. Hill's had about 450,000 branded searches, while Iams had 66,200. Hill's made up 32% of all dog food brand searches we track, and Iams accounted for 4.7%. ## Cite this page Brandwave. "Hill's vs Iams: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hills-vs-iams This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hills-vs-iams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.