--- title: "Hilleberg vs REI Co-op: Which is searched more?" description: "Is Hilleberg or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hilleberg-vs-rei-coop" publisher: "Brandwave" --- # Hilleberg vs REI Co-op: Which is searched more? Is Hilleberg or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilleberg and REI Co-op - **Competitive set**: Camping tent brands - **Market**: Global - **Month measured**: Sep 2026 - **Hilleberg Share of Search**: 0.29% - **REI Co-op Share of Search**: 1.4% ## Is Hilleberg or REI Co-op more popular in search? - In September 2026, REI Co-op had more branded searches than Hilleberg among camping tent brands worldwide. REI Co-op had about 74,000 branded searches, while Hilleberg had 14,800. REI Co-op made up 1.4% of all camping tent brand searches we track, and Hilleberg accounted for 0.29%. - REI Co-op was ahead of Hilleberg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hilleberg’s share of searches among camping tent brands worldwide moved from 0.15% to 0.29%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, REI Co-op’s share of searches among camping tent brands worldwide moved from 0.93% to 1.4%, and its estimated monthly branded searches held steady at 74K. ## Top camping tent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, REI Co-op was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hilleberg was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. REI Co-op was listed before Hilleberg in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | REI Co-op | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | The North Face | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Big Agnes | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Coleman | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nemo | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MSR | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hilleberg | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macpac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping tent brands - Asked ChatGPT "Which camping tent brand should I buy?": 1. REI Co-op, 2. Big Agnes, 3. Coleman, 4. The North Face - Asked ChatGPT "What are the best camping tent brands?": 1. REI Co-op, 2. Big Agnes, 3. MSR, 4. Nemo, 5. Coleman, 6. The North Face, 7. Hilleberg - Asked ChatGPT "What's the best camping tent brand for sleeping outdoors?": 1. REI Co-op, 2. Coleman, 3. Big Agnes, 4. Nemo, 5. Hilleberg, 6. The North Face - Searched Google, AI Overview "best camping tent": 1. The North Face, 2. Nemo - Searched Google, AI Overview "family camping tent": 1. The North Face, 2. Coleman Not named in any answer: Kathmandu and Macpac. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for camping tent brands worldwide in September 2026? - Estimated monthly branded searches for Hilleberg worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Month by month | Month | Hilleberg estimated searches | Hilleberg Share of Search | Hilleberg rank | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.15% | 7 | 74K | 0.93% | 5 | | Nov 2025 | 14.8K | 0.12% | 7 | 110K | 0.87% | 5 | | Dec 2025 | 12.1K | 0.11% | 7 | 110K | 1% | 5 | | Jan 2026 | 14.8K | 0.17% | 7 | 90.5K | 1% | 5 | | Feb 2026 | 12.1K | 0.2% | 7 | 74K | 1.2% | 5 | | Mar 2026 | 14.8K | 0.29% | 7 | 90.5K | 1.8% | 5 | | Apr 2026 | 14.8K | 0.35% | 7 | 74K | 1.8% | 5 | | May 2026 | 14.8K | 0.31% | 7 | 90.5K | 1.9% | 5 | | Jun 2026 | 14.8K | 0.34% | 7 | 74K | 1.7% | 5 | | Jul 2026 | 18.1K | 0.38% | 7 | 74K | 1.5% | 5 | | Aug 2026 | 18.1K | 0.35% | 7 | 90.5K | 1.8% | 5 | | Sep 2026 | 14.8K | 0.29% | 7 | 74K | 1.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hilleberg’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilleberg**: Measured on the search term “hilleberg”. - **REI Co-op**: Measured on the search term “rei co-op”. - [Hilleberg profile](/demand/global-en/brands/hilleberg) - [REI Co-op profile](/demand/global-en/brands/rei-coop) - [All camping tent brands worldwide](/demand/global-en/categories/camping-tent-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hilleberg or REI Co-op more popular in search? In September 2026, REI Co-op had more branded searches than Hilleberg among camping tent brands worldwide. REI Co-op had about 74,000 branded searches, while Hilleberg had 14,800. REI Co-op made up 1.4% of all camping tent brand searches we track, and Hilleberg accounted for 0.29%. ## Cite this page Brandwave. "Hilleberg vs REI Co-op: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hilleberg-vs-rei-coop This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hilleberg-vs-rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.