---
title: "Hikari vs Wardley: Which is searched more?"
description: "Which is more popular in search, Hikari or Wardley? Compare estimated monthly branded-search demand and Share of Search inside the Fish food set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hikari-vs-wardley"
publisher: "Brandwave"
---

# Hikari vs Wardley: Which is searched more?

Which is more popular in search, Hikari or Wardley? Compare estimated monthly branded-search demand and Share of Search inside the Fish food set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hikari and Wardley
- **Competitive set**: Fish food
- **Market**: Global
- **Month measured**: Aug 2026
- **Hikari Share of Search**: 83.6%
- **Wardley Share of Search**: 3.4%

## Which is more popular in search, Hikari or Wardley?

- In August 2026, Hikari had more branded searches than Wardley among fish food worldwide. Hikari was estimated to have 201K branded searches compared to Wardley’s 8.1K, and held an 83.6% Share of Search versus Wardley’s 3.4%.
- Hikari was ahead of Wardley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide moved from 64.8% to 83.6%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 11 months ending August 2026, Wardley’s estimated Share of Search among fish food worldwide moved from 19.4% to 3.4%, and its estimated monthly branded searches moved from 49.5K to 8.1K.

## How did search popularity change for fish food worldwide in August 2026?

- In August 2026, Wardley gained estimated Share of Search among fish food worldwide, from 2.3% to 3.4%.
- In August 2026, Hikari lost estimated Share of Search among fish food worldwide, from 85.9% to 83.6%.

## Month by month

| Month | Hikari estimated searches | Hikari Share of Search | Hikari rank | Wardley estimated searches | Wardley Share of Search | Wardley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 64.8% | 1 | 49.5K | 19.4% | 2 |
| Nov 2025 | 201K | 79% | 1 | 14.8K | 5.8% | 3 |
| Dec 2025 | 201K | 82.4% | 1 | 8.1K | 3.3% | 3 |
| Jan 2026 | 246K | 81.6% | 1 | 9.9K | 3.3% | 3 |
| Feb 2026 | 246K | 83% | 1 | 9.9K | 3.3% | 4 |
| Mar 2026 | 246K | 82.4% | 1 | 12.1K | 4.1% | 3 |
| Apr 2026 | 246K | 83.2% | 1 | 14.8K | 5% | 3 |
| May 2026 | 246K | 67.5% | 1 | 90.5K | 24.8% | 2 |
| Jun 2026 | 201K | 86.2% | 1 | 5.4K | 2.3% | 3 |
| Jul 2026 | 201K | 85.9% | 1 | 5.4K | 2.3% | 3 |
| Aug 2026 | 201K | 83.6% | 1 | 8.1K | 3.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hikari’s and Wardley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hikari**: Measured on the search term “hikari”.
- **Wardley**: Measured on the search term “wardley”.

- [Hikari profile](/demand/global-en/brands/hikari)
- [Wardley profile](/demand/global-en/brands/wardley)
- [All fish food worldwide](/demand/global-en/categories/fish-food): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hikari or Wardley?

In August 2026, Hikari had more branded searches than Wardley among fish food worldwide. Hikari was estimated to have 201K branded searches compared to Wardley’s 8.1K, and held an 83.6% Share of Search versus Wardley’s 3.4%.

## Cite this page

Brandwave. "Hikari vs Wardley: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hikari-vs-wardley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hikari-vs-wardley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.