---
title: "Hightouch vs Omnata: Which is more popular by branded search?"
description: "Which is more popular in search, Hightouch or Omnata? Compare estimated monthly branded-search demand and Share of Search inside the Reverse ETL platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hightouch-vs-omnata"
publisher: "Brandwave"
---

# Hightouch vs Omnata: Which is more popular by branded search?

Which is more popular in search, Hightouch or Omnata? Compare estimated monthly branded-search demand and Share of Search inside the Reverse ETL platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hightouch and Omnata
- **Competitive set**: Reverse ETL platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Hightouch Share of Search**: 80.4%
- **Omnata Share of Search**: 0.6%

## Which is more popular in search, Hightouch or Omnata?

- In August 2026, Hightouch had more branded searches than Omnata among reverse ETL platforms worldwide. Hightouch was estimated to have 28.3K branded searches compared to Omnata’s 210, and held an 80.4% Share of Search versus Omnata’s 0.6%.
- Hightouch was ahead of Omnata in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide moved from 73.6% to 80.4%, and its estimated monthly branded searches moved from 28.5K to 28.3K.
- Across the 11 months ending August 2026, Omnata’s estimated Share of Search among reverse ETL platforms worldwide moved from 0.67% to 0.6%, and its estimated monthly branded searches moved from 260 to 210.

## How did search popularity change for reverse ETL platforms worldwide in August 2026?

- In August 2026, Hightouch gained estimated Share of Search among reverse ETL platforms worldwide, from 77.8% to 80.4%.
- Estimated monthly branded searches for Omnata worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

## Month by month

| Month | Hightouch estimated searches | Hightouch Share of Search | Hightouch rank | Omnata estimated searches | Omnata Share of Search | Omnata rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 28.5K | 73.6% | 1 | 260 | 0.67% | 5 |
| Nov 2025 | 23.6K | 70.1% | 1 | 260 | 0.77% | 5 |
| Dec 2025 | 23.5K | 73.7% | 1 | 210 | 0.66% | 5 |
| Jan 2026 | 29K | 74% | 1 | 210 | 0.54% | 5 |
| Feb 2026 | 29.3K | 77.1% | 1 | 260 | 0.68% | 5 |
| Mar 2026 | 29.4K | 73.8% | 1 | 260 | 0.65% | 5 |
| Apr 2026 | 35.2K | 80.1% | 1 | 260 | 0.59% | 5 |
| May 2026 | 35.2K | 80.3% | 1 | 260 | 0.59% | 5 |
| Jun 2026 | 29K | 77.8% | 1 | 210 | 0.56% | 5 |
| Jul 2026 | 28.6K | 77.8% | 1 | 260 | 0.71% | 5 |
| Aug 2026 | 28.3K | 80.4% | 1 | 210 | 0.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hightouch’s and Omnata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hightouch**: Measured on the search terms “hightouch”, “hightouch app”, “hightouch cdp”, “hightouch com”, “hightouch composable cdp”, “hightouch reverse etl”, “hightouch software” and “reverse etl hightouch”, summed into one figure.
- **Omnata**: Measured on the search term “omnata”.

- [Hightouch profile](/demand/global-en/brands/hightouch)
- [Omnata profile](/demand/global-en/brands/omnata)
- [All reverse ETL platforms worldwide](/demand/global-en/categories/reverse-etl-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hightouch or Omnata?

In August 2026, Hightouch had more branded searches than Omnata among reverse ETL platforms worldwide. Hightouch was estimated to have 28.3K branded searches compared to Omnata’s 210, and held an 80.4% Share of Search versus Omnata’s 0.6%.

## Cite this page

Brandwave. "Hightouch vs Omnata: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hightouch-vs-omnata

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hightouch-vs-omnata. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.