--- title: "Hightouch vs Improvado: Which is searched more?" description: "Is Hightouch or Improvado more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hightouch-vs-improvado" publisher: "Brandwave" --- # Hightouch vs Improvado: Which is searched more? Is Hightouch or Improvado more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hightouch and Improvado - **Competitive set**: Marketing data integration platforms - **Market**: Global - **Month measured**: Sep 2026 - **Hightouch Share of Search**: 0.56% - **Improvado Share of Search**: 1.2% ## Is Hightouch or Improvado more popular in search? - In September 2026, Improvado had more branded searches than Hightouch among marketing data integration platforms worldwide. Improvado had about 1,990 branded searches, while Hightouch had 930. Improvado made up 1.2% of all marketing data integration platform searches we track, and Hightouch accounted for 0.56%. - Improvado was ahead of Hightouch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hightouch’s share of searches among marketing data integration platforms worldwide moved from 0.59% to 0.56%, and its estimated monthly branded searches moved from 950 to 930. - Across the 12 months ending September 2026, Improvado’s share of searches among marketing data integration platforms worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 2K. ## Top marketing data integration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hightouch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Improvado was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hightouch was listed before Improvado in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Supermetrics | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Funnel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fivetran | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Airbyte | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hightouch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Improvado | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Windsor.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing data integration platforms - Asked ChatGPT "Which marketing data integration platform should I use?": 1. Supermetrics, 2. Fivetran, 3. Funnel, 4. Airbyte, 5. Hightouch - Asked ChatGPT "What are the best marketing data integration platforms?": 1. Funnel, 2. Supermetrics, 3. Improvado, 4. Fivetran, 5. Airbyte, 6. Hightouch - Asked ChatGPT "What's the best marketing data integration platform for multi-channel data?": 1. Funnel, 2. Supermetrics, 3. Fivetran, 4. Airbyte - Searched Google, AI Overview "best data integration platform": 1. Fivetran, 2. Airbyte - Searched Google, AI Overview "marketing data pipeline": 1. Supermetrics, 2. Funnel, 3. Hightouch Not named in any answer: Windsor.ai and Adverity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing data integration platforms worldwide in September 2026? Neither Hightouch nor Improvado moved beyond provider rounding among marketing data integration platforms in Sep 2026. ## Month by month | Month | Hightouch estimated searches | Hightouch Share of Search | Hightouch rank | Improvado estimated searches | Improvado Share of Search | Improvado rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 950 | 0.59% | 8 | 2K | 1.2% | 7 | | Nov 2025 | 920 | 0.72% | 8 | 1.9K | 1.5% | 7 | | Dec 2025 | 640 | 0.61% | 8 | 1.7K | 1.6% | 7 | | Jan 2026 | 950 | 0.75% | 8 | 2.5K | 1.9% | 7 | | Feb 2026 | 970 | 0.75% | 8 | 3K | 2.3% | 6 | | Mar 2026 | 1K | 0.7% | 8 | 3K | 2% | 6 | | Apr 2026 | 1K | 0.69% | 8 | 3K | 2% | 6 | | May 2026 | 1.1K | 0.7% | 8 | 2.5K | 1.7% | 6 | | Jun 2026 | 1.1K | 0.67% | 8 | 2.5K | 1.5% | 6 | | Jul 2026 | 950 | 0.59% | 8 | 2K | 1.2% | 6 | | Aug 2026 | 770 | 0.52% | 8 | 2K | 1.3% | 6 | | Sep 2026 | 930 | 0.56% | 8 | 2K | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hightouch’s and Improvado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hightouch**: Measured on the search terms “hightouch cdp” and “hightouch composable cdp”, summed into one figure. - **Improvado**: Measured on the search terms “improvado”, “improvado data dictionary”, “improvado software” and “improvado.io”, summed into one figure. - [Hightouch profile](/demand/global-en/brands/hightouch) - [Improvado profile](/demand/global-en/brands/improvado) - [All marketing data integration platforms worldwide](/demand/global-en/categories/marketing-data-integration-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hightouch or Improvado more popular in search? In September 2026, Improvado had more branded searches than Hightouch among marketing data integration platforms worldwide. Improvado had about 1,990 branded searches, while Hightouch had 930. Improvado made up 1.2% of all marketing data integration platform searches we track, and Hightouch accounted for 0.56%. ## Cite this page Brandwave. "Hightouch vs Improvado: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hightouch-vs-improvado This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hightouch-vs-improvado. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.