--- title: "Highspot vs Showpad: Which is more popular by branded search?" description: "Which is more popular in search, Highspot or Showpad? Compare estimated monthly branded-search demand and Share of Search inside the Sales enablement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/highspot-vs-showpad" publisher: "Brandwave" --- # Highspot vs Showpad: Which is more popular by branded search? Which is more popular in search, Highspot or Showpad? Compare estimated monthly branded-search demand and Share of Search inside the Sales enablement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Highspot and Showpad - **Competitive set**: Sales enablement platforms - **Market**: Global - **Month measured**: Aug 2026 - **Highspot Share of Search**: 48.4% - **Showpad Share of Search**: 21.6% ## Which is more popular in search, Highspot or Showpad? - In August 2026, Highspot had more branded searches than Showpad among sales enablement platforms worldwide. Highspot was estimated to have 27.5K branded searches compared to Showpad’s 12.3K, and held a 48.4% Share of Search versus Showpad’s 21.6%. - Highspot was ahead of Showpad in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales enablement platforms worldwide moved from 47.2% to 48.4%, and its estimated monthly branded searches moved from 33.6K to 27.5K. - Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms worldwide moved from 25.8% to 21.6%, and its estimated monthly branded searches moved from 18.4K to 12.3K. ## How did search popularity change for sales enablement platforms worldwide in August 2026? - Estimated monthly branded searches for Showpad worldwide fell 33% over 11 measured months, from 18.4K to 12.3K in August 2026. - Estimated monthly branded searches for Highspot worldwide fell 18.2% over 11 measured months, from 33.6K to 27.5K in August 2026. ## Month by month | Month | Highspot estimated searches | Highspot Share of Search | Highspot rank | Showpad estimated searches | Showpad Share of Search | Showpad rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.6K | 47.2% | 1 | 18.4K | 25.8% | 2 | | Nov 2025 | 27.5K | 47.1% | 1 | 12.3K | 21.1% | 3 | | Dec 2025 | 27.6K | 52.3% | 1 | 10.1K | 19.1% | 3 | | Jan 2026 | 33.6K | 50.1% | 1 | 15K | 22.4% | 2 | | Feb 2026 | 33.9K | 50.6% | 1 | 15.1K | 22.5% | 2 | | Mar 2026 | 33.7K | 50.1% | 1 | 15.1K | 22.3% | 2 | | Apr 2026 | 27.7K | 46% | 1 | 15.1K | 25% | 2 | | May 2026 | 27.7K | 48.1% | 1 | 12.4K | 21.5% | 3 | | Jun 2026 | 27.7K | 46% | 1 | 15K | 25% | 2 | | Jul 2026 | 27.7K | 48.3% | 1 | 12.3K | 21.5% | 3 | | Aug 2026 | 27.5K | 48.4% | 1 | 12.3K | 21.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Highspot’s and Showpad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Highspot**: Measured on the search terms “highspot”, “highspot app”, “highspot com”, “highspot platform”, “highspot sales enablement” and “highspot software”, summed into one figure. - **Showpad**: Measured on the search terms “showpad”, “showpad app”, “showpad com”, “showpad platform”, “showpad sales enablement” and “showpad software”, summed into one figure. - [Highspot profile](/demand/global-en/brands/highspot) - [Showpad profile](/demand/global-en/brands/showpad) - [All sales enablement platforms worldwide](/demand/global-en/categories/sales-enablement-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Highspot or Showpad? In August 2026, Highspot had more branded searches than Showpad among sales enablement platforms worldwide. Highspot was estimated to have 27.5K branded searches compared to Showpad’s 12.3K, and held a 48.4% Share of Search versus Showpad’s 21.6%. ## Cite this page Brandwave. "Highspot vs Showpad: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/highspot-vs-showpad This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/highspot-vs-showpad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.