--- title: "Highland Spring vs Waterloo: Which is searched more?" description: "Is Highland Spring or Waterloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flavoured water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/highland-spring-vs-waterloo-sparkling" publisher: "Brandwave" --- # Highland Spring vs Waterloo: Which is searched more? Is Highland Spring or Waterloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flavoured water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Highland Spring and Waterloo - **Competitive set**: Flavoured water brands - **Market**: Global - **Month measured**: Sep 2026 - **Highland Spring Share of Search**: 4% - **Waterloo Share of Search**: 3.1% ## Is Highland Spring or Waterloo more popular in search? - In September 2026, Highland Spring had more branded searches than Waterloo among flavoured water brands worldwide. Highland Spring had about 35,200 branded searches, while Waterloo had 27,100. Highland Spring made up 4% of all flavoured water brand searches we track, and Waterloo accounted for 3.1%. - The lead changed hands 8 times in the 12 months ending September 2026: Waterloo took it in November 2025, Highland Spring took it in December 2025, Waterloo took it in February 2026, Highland Spring took it in March 2026, Waterloo took it in April 2026, Highland Spring took it in May 2026, Waterloo took it in June 2026, Highland Spring took it in September 2026. - Across the 12 months ending September 2026, Highland Spring’s share of searches among flavoured water brands worldwide moved from 3.6% to 4%, and its estimated monthly branded searches moved from 28.8K to 35.2K. - Across the 12 months ending September 2026, Waterloo’s share of searches among flavoured water brands worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches held steady at 27.1K. ## Top flavoured water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waterloo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Highland Spring did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spindrift | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LaCroix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Waterloo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sparkling Ice | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Buxton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Evian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volvic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Highland Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nestle Pure Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dash Water | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flavoured water brands - Asked ChatGPT "Which flavoured water brand should I buy?": 1. Spindrift - Asked ChatGPT "What are the best flavoured water brands?": 1. Spindrift, 2. Waterloo, 3. LaCroix, 4. Sparkling Ice - Asked ChatGPT "What's the best flavoured water brand for everyday hydration?": 1. LaCroix, 2. Waterloo, 3. Spindrift, 4. Sparkling Ice - Searched Google, AI Overview "flavoured water brands": 1. Spindrift, 2. LaCroix, 3. Sparkling Ice - Searched Google, AI Overview "sparkling flavoured water": named none of the brands we track Not named in any answer: Buxton, Evian, Volvic, Highland Spring, Nestle Pure Life and Dash Water. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for flavoured water brands worldwide in September 2026? - In September 2026, Highland Spring overtook Waterloo to rank 6th among flavoured water brands worldwide, with 4% of the searches. - In September 2026, Waterloo lost share of searches among flavoured water brands worldwide, from 6.9% to 3.1%. ## Month by month | Month | Highland Spring estimated searches | Highland Spring Share of Search | Highland Spring rank | Waterloo estimated searches | Waterloo Share of Search | Waterloo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.8K | 3.6% | 6 | 27.1K | 3.3% | 8 | | Nov 2025 | 23.5K | 3.4% | 7 | 27.1K | 3.9% | 6 | | Dec 2025 | 23.5K | 3.4% | 6 | 22.2K | 3.2% | 7 | | Jan 2026 | 28.8K | 3.8% | 6 | 27.1K | 3.6% | 8 | | Feb 2026 | 23.5K | 3.2% | 9 | 33.1K | 4.5% | 7 | | Mar 2026 | 28.8K | 3.2% | 7 | 27.1K | 3% | 8 | | Apr 2026 | 28.8K | 3% | 8 | 33.1K | 3.5% | 7 | | May 2026 | 35.2K | 3.5% | 7 | 33.1K | 3.2% | 8 | | Jun 2026 | 35.2K | 2.6% | 8 | 40.5K | 3% | 7 | | Jul 2026 | 37K | 2.5% | 9 | 40.5K | 2.8% | 8 | | Aug 2026 | 37K | 3.4% | 7 | 74K | 6.9% | 5 | | Sep 2026 | 35.2K | 4% | 6 | 27.1K | 3.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Highland Spring’s and Waterloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Highland Spring**: Measured on the search terms “highland spring” and “highland spring water”, summed into one figure. - **Waterloo**: Measured on the search term “waterloo sparkling water”. - [Highland Spring profile](/demand/global-en/brands/highland-spring) - [Waterloo profile](/demand/global-en/brands/waterloo-sparkling) - [All flavoured water brands worldwide](/demand/global-en/categories/flavoured-water-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Highland Spring or Waterloo more popular in search? In September 2026, Highland Spring had more branded searches than Waterloo among flavoured water brands worldwide. Highland Spring had about 35,200 branded searches, while Waterloo had 27,100. Highland Spring made up 4% of all flavoured water brand searches we track, and Waterloo accounted for 3.1%. ## Cite this page Brandwave. "Highland Spring vs Waterloo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/highland-spring-vs-waterloo-sparkling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/highland-spring-vs-waterloo-sparkling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.