--- title: "HiBob vs Zoho People: Which is searched more?" description: "Is HiBob or Zoho People more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hibob-vs-zoho-people" publisher: "Brandwave" --- # HiBob vs Zoho People: Which is searched more? Is HiBob or Zoho People more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HiBob and Zoho People - **Competitive set**: HR software brands - **Market**: Global - **Month measured**: Sep 2026 - **HiBob Share of Search**: 8.4% - **Zoho People Share of Search**: 17.9% ## Is HiBob or Zoho People more popular in search? - In September 2026, Zoho People had more branded searches than HiBob among HR software brands worldwide. Zoho People had about 301,000 branded searches, while HiBob had 142,000. Zoho People made up 17.9% of all HR software brand searches we track, and HiBob accounted for 8.4%. - Zoho People was ahead of HiBob in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HiBob’s share of searches among HR software brands worldwide moved from 8.1% to 8.4%, and its estimated monthly branded searches moved from 117K to 142K. - Across the 12 months ending September 2026, Zoho People’s share of searches among HR software brands worldwide moved from 17.1% to 17.9%, and its estimated monthly branded searches moved from 246K to 301K. ## Top HR software brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HiBob and Zoho People were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HiBob and Zoho People were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BambooHR | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gusto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rippling | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Zoho People | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ADP | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | HiBob | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Personio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Namely | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zenefits | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software brands - Asked ChatGPT "Which HR software brand should I use?": 1. Gusto, 2. BambooHR, 3. Rippling, 4. ADP - Asked ChatGPT "What are the best HR software brands?": 1. Rippling, 2. BambooHR, 3. Gusto, 4. ADP, 5. HiBob - Asked ChatGPT "What's the best HR software brand for a small HR team?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. Zoho People - Searched Google, AI Overview "best hr software": 1. BambooHR, 2. Gusto, 3. Rippling, 4. ADP, 5. HiBob - Searched Google, AI Overview "employee management software": 1. Zoho People, 2. Gusto Not named in any answer: Personio, Namely and Zenefits. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for HR software brands worldwide in September 2026? - In September 2026, Zoho People lost share of searches among HR software brands worldwide, from 21.1% to 17.9%. - Estimated monthly branded searches for HiBob worldwide rose 21.1% over 12 measured months, from 117K to 142K in September 2026. ## Month by month | Month | HiBob estimated searches | HiBob Share of Search | HiBob rank | Zoho People estimated searches | Zoho People Share of Search | Zoho People rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 117K | 8.1% | 5 | 246K | 17.1% | 3 | | Nov 2025 | 117K | 9% | 5 | 246K | 19% | 2 | | Dec 2025 | 116K | 8.2% | 5 | 301K | 21.4% | 2 | | Jan 2026 | 117K | 7.7% | 5 | 301K | 19.7% | 2 | | Feb 2026 | 117K | 8.5% | 5 | 301K | 21.9% | 2 | | Mar 2026 | 142K | 9% | 5 | 301K | 19% | 3 | | Apr 2026 | 117K | 7.9% | 5 | 301K | 20.4% | 2 | | May 2026 | 117K | 8.7% | 5 | 301K | 22.5% | 2 | | Jun 2026 | 142K | 9.3% | 5 | 301K | 19.7% | 2 | | Jul 2026 | 116K | 8.3% | 5 | 301K | 21.5% | 2 | | Aug 2026 | 116K | 8.2% | 5 | 301K | 21.1% | 2 | | Sep 2026 | 142K | 8.4% | 5 | 301K | 17.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using HiBob’s and Zoho People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HiBob**: Measured on the search terms “bob hr”, “HiBob”, “hibob app”, “hibob company”, “hibob demo”, “hibob hr”, “hibob hr software”, “hibob hr system”, “hibob hris”, “hibob integrations”, “hibob onboarding”, “hibob payroll”, “hibob performance management” and “hibob platform”, summed into one figure. - **Zoho People**: Measured on the search term “zoho people”. - [HiBob profile](/demand/global-en/brands/hibob) - [Zoho People profile](/demand/global-en/brands/zoho-people) - [All HR software brands worldwide](/demand/global-en/categories/hr-software-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HiBob or Zoho People more popular in search? In September 2026, Zoho People had more branded searches than HiBob among HR software brands worldwide. Zoho People had about 301,000 branded searches, while HiBob had 142,000. Zoho People made up 17.9% of all HR software brand searches we track, and HiBob accounted for 8.4%. ## Cite this page Brandwave. "HiBob vs Zoho People: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hibob-vs-zoho-people This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hibob-vs-zoho-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.