---
title: "HiBob vs Zenefits: Which is more popular by branded search?"
description: "Which is more popular in search, HiBob or Zenefits? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hibob-vs-zenefits"
publisher: "Brandwave"
---

# HiBob vs Zenefits: Which is more popular by branded search?

Which is more popular in search, HiBob or Zenefits? Compare estimated monthly branded-search demand and Share of Search inside the HR software brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HiBob and Zenefits
- **Competitive set**: HR software brands
- **Market**: Global
- **Month measured**: Aug 2026
- **HiBob Share of Search**: 20.1%
- **Zenefits Share of Search**: <0.01%

## Which is more popular in search, HiBob or Zenefits?

- In August 2026, HiBob had more branded searches than Zenefits among HR software brands worldwide. HiBob was estimated to have 117K branded searches compared to Zenefits’ 10, and held a 20.1% Share of Search versus Zenefits’ <0.01%.
- HiBob was ahead of Zenefits in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR software brands worldwide moved from 18.2% to 20.1%, and its estimated monthly branded searches moved from 118K to 117K.
- Across the 11 months ending August 2026, Zenefits’ estimated Share of Search among HR software brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 40 to 10.

## How did search popularity change for HR software brands worldwide in August 2026?

- Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.

## Month by month

| Month | HiBob estimated searches | HiBob Share of Search | HiBob rank | Zenefits estimated searches | Zenefits Share of Search | Zenefits rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 118K | 18.2% | 3 | 40 | <0.01% | 6 |
| Nov 2025 | 117K | 19.4% | 3 | 20 | <0.01% | 6 |
| Dec 2025 | 117K | 20.3% | 3 | 30 | <0.01% | 6 |
| Jan 2026 | 118K | 17.5% | 3 | 30 | <0.01% | 6 |
| Feb 2026 | 118K | 21.2% | 3 | 30 | <0.01% | 6 |
| Mar 2026 | 143K | 19% | 3 | 20 | <0.01% | 6 |
| Apr 2026 | 117K | 18.3% | 3 | 20 | <0.01% | 6 |
| May 2026 | 117K | 19.4% | 3 | 10 | <0.01% | 6 |
| Jun 2026 | 142K | 20.6% | 3 | 20 | <0.01% | 6 |
| Jul 2026 | 117K | 20.3% | 3 | 10 | <0.01% | 6 |
| Aug 2026 | 117K | 20.1% | 3 | 10 | <0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HiBob’s and Zenefits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HiBob**: Measured on the search terms “bob hr”, “HiBob”, “hibob app”, “hibob company”, “hibob cost”, “hibob demo”, “hibob hr”, “hibob hr software”, “hibob hr system”, “hibob hris”, “hibob integrations”, “hibob onboarding”, “hibob payroll”, “hibob performance management”, “hibob platform”, “hibob pricing”, “hibob software” and “hibob.com”, summed into one figure.
- **Zenefits**: Measured on the search term “zenefits hr”.

- [HiBob profile](/demand/global-en/brands/hibob)
- [Zenefits profile](/demand/global-en/brands/zenefits)
- [All HR software brands worldwide](/demand/global-en/categories/hr-software-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HiBob or Zenefits?

In August 2026, HiBob had more branded searches than Zenefits among HR software brands worldwide. HiBob was estimated to have 117K branded searches compared to Zenefits’ 10, and held a 20.1% Share of Search versus Zenefits’ <0.01%.

## Cite this page

Brandwave. "HiBob vs Zenefits: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hibob-vs-zenefits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hibob-vs-zenefits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.