--- title: "HiBob vs Rippling: Which is more popular by branded search?" description: "Which is more popular in search, HiBob or Rippling? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hibob-vs-rippling" publisher: "Brandwave" --- # HiBob vs Rippling: Which is more popular by branded search? Which is more popular in search, HiBob or Rippling? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HiBob and Rippling - **Competitive set**: HR and payroll software for small and midsize businesses - **Market**: Global - **Month measured**: Aug 2026 - **HiBob Share of Search**: 5.2% - **Rippling Share of Search**: 22.1% ## Which is more popular in search, HiBob or Rippling? - In August 2026, Rippling had more branded searches than HiBob among HR and payroll software for small and midsize businesses worldwide. Rippling was estimated to have 497K branded searches compared to HiBob’s 117K, and held a 22.1% Share of Search versus HiBob’s 5.2%. - Rippling was ahead of HiBob in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 4.7% to 5.2%, and its estimated monthly branded searches moved from 118K to 117K. - Across the 11 months ending August 2026, Rippling’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 23.8% to 22.1%, and its estimated monthly branded searches moved from 599K to 497K. ## How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026? - Rippling’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has gained ground for 3 months in a row, from 20.2% to 22.1% in August 2026. ## Month by month | Month | HiBob estimated searches | HiBob Share of Search | HiBob rank | Rippling estimated searches | Rippling Share of Search | Rippling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 118K | 4.7% | 6 | 599K | 23.8% | 2 | | Nov 2025 | 117K | 5.4% | 6 | 491K | 22.6% | 2 | | Dec 2025 | 117K | 4.8% | 6 | 554K | 22.8% | 2 | | Jan 2026 | 118K | 4.3% | 6 | 558K | 20.2% | 2 | | Feb 2026 | 118K | 5% | 6 | 557K | 23.5% | 2 | | Mar 2026 | 143K | 5.7% | 6 | 542K | 21.5% | 2 | | Apr 2026 | 117K | 5% | 6 | 517K | 21.9% | 2 | | May 2026 | 117K | 5.6% | 6 | 425K | 20.2% | 2 | | Jun 2026 | 142K | 6% | 6 | 498K | 21% | 2 | | Jul 2026 | 117K | 5.2% | 6 | 492K | 21.8% | 2 | | Aug 2026 | 117K | 5.2% | 6 | 497K | 22.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HiBob’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HiBob**: Measured on the search terms “bob hr”, “HiBob”, “hibob app”, “hibob company”, “hibob cost”, “hibob demo”, “hibob hr”, “hibob hr software”, “hibob hr system”, “hibob hris”, “hibob integrations”, “hibob onboarding”, “hibob payroll”, “hibob performance management”, “hibob platform”, “hibob pricing”, “hibob software” and “hibob.com”, summed into one figure. - **Rippling**: Measured on the search terms “Rippling”, “rippling app”, “rippling apps”, “rippling com”, “rippling eor”, “rippling hr”, “rippling hr pricing”, “rippling hr software”, “rippling it”, “rippling payroll”, “rippling peo”, “rippling pricing”, “rippling software” and “rippling.com”, summed into one figure. - [HiBob profile](/demand/global-en/brands/hibob) - [Rippling profile](/demand/global-en/brands/rippling) - [All HR and payroll software for small and midsize businesses worldwide](/demand/global-en/categories/smb-hr-and-payroll-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HiBob or Rippling? In August 2026, Rippling had more branded searches than HiBob among HR and payroll software for small and midsize businesses worldwide. Rippling was estimated to have 497K branded searches compared to HiBob’s 117K, and held a 22.1% Share of Search versus HiBob’s 5.2%. ## Cite this page Brandwave. "HiBob vs Rippling: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hibob-vs-rippling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hibob-vs-rippling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.