---
title: "HiBob vs Personio: Which is more popular by branded search?"
description: "Which is more popular in search, HiBob or Personio? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hibob-vs-personio"
publisher: "Brandwave"
---

# HiBob vs Personio: Which is more popular by branded search?

Which is more popular in search, HiBob or Personio? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HiBob and Personio
- **Competitive set**: HR and payroll software for small and midsize businesses
- **Market**: Global
- **Month measured**: Aug 2026
- **HiBob Share of Search**: 5.2%
- **Personio Share of Search**: 6.1%

## Which is more popular in search, HiBob or Personio?

- In August 2026, Personio had more branded searches than HiBob among HR and payroll software for small and midsize businesses worldwide. Personio was estimated to have 138K branded searches compared to HiBob’s 117K, and held a 6.1% Share of Search versus HiBob’s 5.2%.
- Personio was ahead of HiBob in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 4.7% to 5.2%, and its estimated monthly branded searches moved from 118K to 117K.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 6.7% to 6.1%, and its estimated monthly branded searches moved from 169K to 138K.

## How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?

- Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.

## Month by month

| Month | HiBob estimated searches | HiBob Share of Search | HiBob rank | Personio estimated searches | Personio Share of Search | Personio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 118K | 4.7% | 6 | 169K | 6.7% | 5 |
| Nov 2025 | 117K | 5.4% | 6 | 169K | 7.8% | 5 |
| Dec 2025 | 117K | 4.8% | 6 | 138K | 5.7% | 5 |
| Jan 2026 | 118K | 4.3% | 6 | 169K | 6.1% | 5 |
| Feb 2026 | 118K | 5% | 6 | 139K | 5.9% | 5 |
| Mar 2026 | 143K | 5.7% | 6 | 169K | 6.7% | 5 |
| Apr 2026 | 117K | 5% | 6 | 139K | 5.9% | 5 |
| May 2026 | 117K | 5.6% | 6 | 139K | 6.6% | 5 |
| Jun 2026 | 142K | 6% | 6 | 168K | 7.1% | 5 |
| Jul 2026 | 117K | 5.2% | 6 | 138K | 6.1% | 5 |
| Aug 2026 | 117K | 5.2% | 6 | 138K | 6.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HiBob’s and Personio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HiBob**: Measured on the search terms “bob hr”, “HiBob”, “hibob app”, “hibob company”, “hibob cost”, “hibob demo”, “hibob hr”, “hibob hr software”, “hibob hr system”, “hibob hris”, “hibob integrations”, “hibob onboarding”, “hibob payroll”, “hibob performance management”, “hibob platform”, “hibob pricing”, “hibob software” and “hibob.com”, summed into one figure.
- **Personio**: Measured on the search terms “Personio”, “personio app”, “personio com”, “personio de”, “personio hr”, “personio hr software”, “personio payroll”, “personio pricing”, “personio software” and “personio.com”, summed into one figure.

- [HiBob profile](/demand/global-en/brands/hibob)
- [Personio profile](/demand/global-en/brands/personio)
- [All HR and payroll software for small and midsize businesses worldwide](/demand/global-en/categories/smb-hr-and-payroll-software): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HiBob or Personio?

In August 2026, Personio had more branded searches than HiBob among HR and payroll software for small and midsize businesses worldwide. Personio was estimated to have 138K branded searches compared to HiBob’s 117K, and held a 6.1% Share of Search versus HiBob’s 5.2%.

## Cite this page

Brandwave. "HiBob vs Personio: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hibob-vs-personio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hibob-vs-personio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.