--- title: "Hi-Chew vs Trolli: Which is more popular?" description: "Is Hi-Chew or Trolli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hi-chew-vs-trolli" publisher: "Brandwave" --- # Hi-Chew vs Trolli: Which is more popular? Is Hi-Chew or Trolli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hi-Chew and Trolli - **Competitive set**: Candy brands - **Market**: Global - **Month measured**: Oct 2026 - **Hi-Chew Share of Search**: 4% - **Trolli Share of Search**: 3.3% ## Is Hi-Chew or Trolli more popular in search? - In October 2026, Hi-Chew had more branded searches than Trolli among candy brands worldwide. Hi-Chew had about 110,000 branded searches, while Trolli had 90,500. Hi-Chew made up 4% of all candy brand searches we track, and Trolli accounted for 3.3%. - Hi-Chew was ahead of Trolli in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hi-Chew’s share of searches among candy brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending October 2026, Trolli’s share of searches among candy brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches held steady at 90.5K. ## Top candy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hi-Chew and Trolli were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candy brands - Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike - Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads - Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids - Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads - Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for candy brands worldwide in October 2026? - Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026. ## How has branded search for Hi-Chew and Trolli changed worldwide over the last 12 months? | Month | Hi-Chew estimated searches | Hi-Chew Share of Search | Hi-Chew rank | Trolli estimated searches | Trolli Share of Search | Trolli rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90.5K | 3.8% | 7 | 90.5K | 3.8% | 10 | | Dec 2025 | 90.5K | 3.9% | 8 | 74K | 3.2% | 11 | | Jan 2026 | 90.5K | 4.1% | 7 | 74K | 3.3% | 10 | | Feb 2026 | 90.5K | 4% | 7 | 74K | 3.3% | 10 | | Mar 2026 | 90.5K | 3.9% | 8 | 74K | 3.2% | 11 | | Apr 2026 | 90.5K | 4% | 8 | 74K | 3.3% | 11 | | May 2026 | 90.5K | 3.9% | 8 | 90.5K | 3.9% | 10 | | Jun 2026 | 90.5K | 4.7% | 7 | 74K | 3.9% | 10 | | Jul 2026 | 90.5K | 4.6% | 7 | 74K | 3.8% | 10 | | Aug 2026 | 90.5K | 4.4% | 7 | 74K | 3.6% | 11 | | Sep 2026 | 90.5K | 4.2% | 7 | 74K | 3.4% | 11 | | Oct 2026 | 110K | 4% | 7 | 90.5K | 3.3% | 11 | ## How are Hi-Chew’s and Trolli’s branded searches counted? Brandwave collects information about searches that people make online using Hi-Chew’s and Trolli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hi-Chew**: Measured on the search term “hi chew”. - **Trolli**: Measured on the search term “trolli”. - [Hi-Chew profile](/demand/global-en/brands/hi-chew) - [Trolli profile](/demand/global-en/brands/trolli) - [All candy brands worldwide](/demand/global-en/categories/candy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hi-Chew or Trolli more popular in search? In October 2026, Hi-Chew had more branded searches than Trolli among candy brands worldwide. Hi-Chew had about 110,000 branded searches, while Trolli had 90,500. Hi-Chew made up 4% of all candy brand searches we track, and Trolli accounted for 3.3%. ## Cite this page Brandwave. "Hi-Chew vs Trolli: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hi-chew-vs-trolli This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hi-chew-vs-trolli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.