--- title: "Hi-Chew vs Swedish Fish: Which is more popular?" description: "Is Hi-Chew or Swedish Fish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hi-chew-vs-swedish-fish" publisher: "Brandwave" --- # Hi-Chew vs Swedish Fish: Which is more popular? Is Hi-Chew or Swedish Fish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hi-Chew and Swedish Fish - **Competitive set**: Candy brands - **Market**: Global - **Month measured**: Oct 2026 - **Hi-Chew Share of Search**: 4% - **Swedish Fish Share of Search**: 4% ## Is Hi-Chew or Swedish Fish more popular in search? - In October 2026, Hi-Chew and Swedish Fish were level in searches among candy brands worldwide, with an estimated 110K branded searches each, at 4% of the total each. - Hi-Chew was ahead of Swedish Fish in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hi-Chew’s share of searches among candy brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending October 2026, Swedish Fish’s share of searches among candy brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top candy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hi-Chew was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swedish Fish did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candy brands - Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike - Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads - Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids - Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads - Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for candy brands worldwide in October 2026? - Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026. - In October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide. ## How has branded search for Hi-Chew and Swedish Fish changed worldwide over the last 12 months? | Month | Hi-Chew estimated searches | Hi-Chew Share of Search | Hi-Chew rank | Swedish Fish estimated searches | Swedish Fish Share of Search | Swedish Fish rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90.5K | 3.8% | 7 | 90.5K | 3.8% | 9 | | Dec 2025 | 90.5K | 3.9% | 8 | 74K | 3.2% | 10 | | Jan 2026 | 90.5K | 4.1% | 7 | 74K | 3.3% | 9 | | Feb 2026 | 90.5K | 4% | 7 | 74K | 3.3% | 9 | | Mar 2026 | 90.5K | 3.9% | 8 | 90.5K | 3.9% | 9 | | Apr 2026 | 90.5K | 4% | 8 | 90.5K | 4% | 9 | | May 2026 | 90.5K | 3.9% | 8 | 90.5K | 3.9% | 9 | | Jun 2026 | 90.5K | 4.7% | 7 | 74K | 3.9% | 9 | | Jul 2026 | 90.5K | 4.6% | 7 | 74K | 3.8% | 9 | | Aug 2026 | 90.5K | 4.4% | 7 | 74K | 3.6% | 10 | | Sep 2026 | 90.5K | 4.2% | 7 | 90.5K | 4.2% | 9 | | Oct 2026 | 110K | 4% | 7 | 110K | 4% | 8 | ## How are Hi-Chew’s and Swedish Fish’s branded searches counted? Brandwave collects information about searches that people make online using Hi-Chew’s and Swedish Fish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hi-Chew**: Measured on the search term “hi chew”. - **Swedish Fish**: Measured on the search term “swedish fish”. - [Hi-Chew profile](/demand/global-en/brands/hi-chew) - [Swedish Fish profile](/demand/global-en/brands/swedish-fish) - [All candy brands worldwide](/demand/global-en/categories/candy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hi-Chew or Swedish Fish more popular in search? In October 2026, Hi-Chew and Swedish Fish were level in searches among candy brands worldwide, with an estimated 110K branded searches each, at 4% of the total each. ## Cite this page Brandwave. "Hi-Chew vs Swedish Fish: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hi-chew-vs-swedish-fish This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hi-chew-vs-swedish-fish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.