--- title: "HeyGen vs Synthesia: Which is more popular by branded search?" description: "Which is more popular in search, HeyGen or Synthesia? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/heygen-vs-synthesia" publisher: "Brandwave" --- # HeyGen vs Synthesia: Which is more popular by branded search? Which is more popular in search, HeyGen or Synthesia? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HeyGen and Synthesia - **Competitive set**: AI avatar video platforms - **Market**: Global - **Month measured**: Aug 2026 - **HeyGen Share of Search**: 98.6% - **Synthesia Share of Search**: 0.69% ## Which is more popular in search, HeyGen or Synthesia? - In August 2026, HeyGen had more branded searches than Synthesia among AI avatar video platforms worldwide. HeyGen was estimated to have 1.7M branded searches compared to Synthesia’s 11.7K, and held a 98.6% Share of Search versus Synthesia’s 0.69%. - HeyGen was ahead of Synthesia in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI avatar video platforms worldwide moved from 93.4% to 98.6%, and its estimated monthly branded searches moved from 1.9M to 1.7M. - Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide moved from 5.8% to 0.69%, and its estimated monthly branded searches moved from 117K to 11.7K. ## How did search popularity change for AI avatar video platforms worldwide in August 2026? - In August 2026, HeyGen gained estimated Share of Search among AI avatar video platforms worldwide, from 97.7% to 98.6%. - In August 2026, Synthesia lost estimated Share of Search among AI avatar video platforms worldwide, from 1.7% to 0.69%. ## Month by month | Month | HeyGen estimated searches | HeyGen Share of Search | HeyGen rank | Synthesia estimated searches | Synthesia Share of Search | Synthesia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9M | 93.4% | 1 | 117K | 5.8% | 2 | | Nov 2025 | 2M | 96.9% | 1 | 45.9K | 2.3% | 2 | | Dec 2025 | 1.9M | 98% | 1 | 24.7K | 1.3% | 2 | | Jan 2026 | 2.2M | 98.4% | 1 | 17.5K | 0.77% | 2 | | Feb 2026 | 2.2M | 98.8% | 1 | 9.8K | 0.45% | 3 | | Mar 2026 | 2.2M | 98.7% | 1 | 9.8K | 0.45% | 3 | | Apr 2026 | 2.2M | 98.9% | 1 | 9K | 0.41% | 3 | | May 2026 | 2.1M | 98.9% | 1 | 12.5K | 0.59% | 2 | | Jun 2026 | 1.7M | 96.4% | 1 | 53.9K | 3% | 2 | | Jul 2026 | 1.8M | 97.7% | 1 | 31.5K | 1.7% | 2 | | Aug 2026 | 1.7M | 98.6% | 1 | 11.7K | 0.69% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HeyGen’s and Synthesia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HeyGen**: Measured on the search terms “heygen”, “heygen ai” and “heygen ai video generator”, summed into one figure. - **Synthesia**: Measured on the search terms “synthesia ai video” and “synthesia ai video generator”, summed into one figure. - [HeyGen profile](/demand/global-en/brands/heygen) - [Synthesia profile](/demand/global-en/brands/synthesia) - [All AI avatar video platforms worldwide](/demand/global-en/categories/ai-avatar-video-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HeyGen or Synthesia? In August 2026, HeyGen had more branded searches than Synthesia among AI avatar video platforms worldwide. HeyGen was estimated to have 1.7M branded searches compared to Synthesia’s 11.7K, and held a 98.6% Share of Search versus Synthesia’s 0.69%. ## Cite this page Brandwave. "HeyGen vs Synthesia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/heygen-vs-synthesia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/heygen-vs-synthesia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.