---
title: "HeyGen vs Pictory: Which is searched more?"
description: "Which is more popular in search, HeyGen or Pictory? Compare estimated monthly branded-search demand and Share of Search inside the Faceless video tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/heygen-vs-pictory"
publisher: "Brandwave"
---

# HeyGen vs Pictory: Which is searched more?

Which is more popular in search, HeyGen or Pictory? Compare estimated monthly branded-search demand and Share of Search inside the Faceless video tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HeyGen and Pictory
- **Competitive set**: Faceless video tools
- **Market**: Global
- **Month measured**: Aug 2026
- **HeyGen Share of Search**: 55.1%
- **Pictory Share of Search**: 1.6%

## Which is more popular in search, HeyGen or Pictory?

- In August 2026, HeyGen had more branded searches than Pictory among faceless video tools worldwide. HeyGen was estimated to have 1.7M branded searches compared to Pictory’s 49.5K, and held a 55.1% Share of Search versus Pictory’s 1.6%.
- HeyGen was ahead of Pictory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among faceless video tools worldwide moved from 45.1% to 55.1%, and its estimated monthly branded searches moved from 1.9M to 1.7M.
- Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide moved from 3.9% to 1.6%, and its estimated monthly branded searches moved from 165K to 49.5K.

## How did search popularity change for faceless video tools worldwide in August 2026?

- HeyGen’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 57.5% to 55.1% in August 2026.
- Pictory’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 3% to 1.6% in August 2026.

## Month by month

| Month | HeyGen estimated searches | HeyGen Share of Search | HeyGen rank | Pictory estimated searches | Pictory Share of Search | Pictory rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9M | 45.1% | 1 | 165K | 3.9% | 4 |
| Nov 2025 | 2M | 48.4% | 1 | 135K | 3.3% | 4 |
| Dec 2025 | 1.9M | 51% | 1 | 135K | 3.6% | 4 |
| Jan 2026 | 2.2M | 51.4% | 1 | 201K | 4.6% | 4 |
| Feb 2026 | 2.2M | 55.5% | 1 | 165K | 4.2% | 4 |
| Mar 2026 | 2.2M | 52.4% | 1 | 201K | 4.9% | 4 |
| Apr 2026 | 2.2M | 52.6% | 1 | 201K | 4.9% | 4 |
| May 2026 | 2.1M | 57.5% | 1 | 110K | 3% | 4 |
| Jun 2026 | 1.7M | 56.1% | 1 | 74K | 2.4% | 4 |
| Jul 2026 | 1.8M | 55.4% | 1 | 60.5K | 1.9% | 5 |
| Aug 2026 | 1.7M | 55.1% | 1 | 49.5K | 1.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HeyGen’s and Pictory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HeyGen**: Measured on the search terms “heygen”, “heygen ai” and “heygen ai video generator”, summed into one figure.
- **Pictory**: Measured on the search term “pictory”.

- [HeyGen profile](/demand/global-en/brands/heygen)
- [Pictory profile](/demand/global-en/brands/pictory)
- [All faceless video tools worldwide](/demand/global-en/categories/ai-faceless-video-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HeyGen or Pictory?

In August 2026, HeyGen had more branded searches than Pictory among faceless video tools worldwide. HeyGen was estimated to have 1.7M branded searches compared to Pictory’s 49.5K, and held a 55.1% Share of Search versus Pictory’s 1.6%.

## Cite this page

Brandwave. "HeyGen vs Pictory: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/heygen-vs-pictory

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/heygen-vs-pictory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.