--- title: "HeyGen vs Luma AI: Which is searched more?" description: "Is HeyGen or Luma AI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/heygen-vs-luma-ai" publisher: "Brandwave" --- # HeyGen vs Luma AI: Which is searched more? Is HeyGen or Luma AI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HeyGen and Luma AI - **Competitive set**: AI video generators - **Market**: Global - **Month measured**: Sep 2026 - **HeyGen Share of Search**: 25.6% - **Luma AI Share of Search**: 9.6% ## Is HeyGen or Luma AI more popular in search? - In September 2026, HeyGen had more branded searches than Luma AI among AI video generators worldwide. HeyGen had about 2 million branded searches, while Luma AI had 751,000. HeyGen made up 25.6% of all AI video generator searches we track, and Luma AI accounted for 9.6%. - HeyGen was ahead of Luma AI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators worldwide moved from 26.6% to 25.6%, and its estimated monthly branded searches moved from 2.2M to 2M. - Across the 12 months ending September 2026, Luma AI’s share of searches among AI video generators worldwide moved from 4.1% to 9.6%, and its estimated monthly branded searches moved from 342K to 751K. ## Top AI video generators in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HeyGen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Luma AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HeyGen was listed before Luma AI in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Veo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Runway | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kling AI | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Firefly | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pika | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | HeyGen | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Luma AI | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Synthesia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI video generators - Asked ChatGPT "Which AI video generator should I use?": 1. Google Veo, 2. Runway, 3. Kling AI, 4. Pika, 5. HeyGen - Asked ChatGPT "What are the best AI video generators?": 1. Google Veo, 2. Runway, 3. Kling AI, 4. Adobe Firefly, 5. Pika, 6. Luma AI, 7. HeyGen - Asked ChatGPT "What's the best AI video generator for text to video?": 1. Google Veo, 2. Runway, 3. Kling AI - Searched Google, AI Overview "ai video generators": 1. Google Veo, 2. Runway, 3. Kling AI, 4. HeyGen - Searched Google, AI Overview "ai video maker": 1. Runway, 2. Kling AI, 3. Adobe Firefly, 4. Google Veo Not named in any answer: Synthesia. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI video generators worldwide in September 2026? - In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%. - Estimated monthly branded searches for Luma AI worldwide rose 119.9% over 12 measured months, from 342K to 751K in September 2026. ## Month by month | Month | HeyGen estimated searches | HeyGen Share of Search | HeyGen rank | Luma AI estimated searches | Luma AI Share of Search | Luma AI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 26.6% | 1 | 342K | 4.1% | 7 | | Nov 2025 | 2.3M | 29.6% | 1 | 337K | 4.4% | 7 | | Dec 2025 | 2.2M | 22% | 2 | 569K | 5.7% | 5 | | Jan 2026 | 2.6M | 22.3% | 2 | 751K | 6.4% | 5 | | Feb 2026 | 2.5M | 26.7% | 2 | 669K | 7% | 5 | | Mar 2026 | 2.5M | 25.7% | 2 | 900K | 9.1% | 6 | | Apr 2026 | 2.5M | 27% | 1 | 1M | 10.6% | 5 | | May 2026 | 2.5M | 22.9% | 2 | 1.6M | 14.3% | 3 | | Jun 2026 | 2M | 23.7% | 2 | 900K | 10.5% | 5 | | Jul 2026 | 2M | 20.3% | 2 | 1.1M | 11% | 4 | | Aug 2026 | 2M | 23.5% | 2 | 818K | 9.6% | 5 | | Sep 2026 | 2M | 25.6% | 2 | 751K | 9.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HeyGen’s and Luma AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HeyGen**: Measured on the search terms “heygen” and “heygen ai”, summed into one figure. - **Luma AI**: Measured on the search terms “luma dream machine” and “lumaai”, summed into one figure. - [HeyGen profile](/demand/global-en/brands/heygen) - [Luma AI profile](/demand/global-en/brands/luma-ai) - [All AI video generators worldwide](/demand/global-en/categories/ai-video-generators): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HeyGen or Luma AI more popular in search? In September 2026, HeyGen had more branded searches than Luma AI among AI video generators worldwide. HeyGen had about 2 million branded searches, while Luma AI had 751,000. HeyGen made up 25.6% of all AI video generator searches we track, and Luma AI accounted for 9.6%. ## Cite this page Brandwave. "HeyGen vs Luma AI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/heygen-vs-luma-ai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/heygen-vs-luma-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.