---
title: "Hex vs Outerbase: Which is more popular by branded search?"
description: "Which is more popular in search, Hex or Outerbase? Compare estimated monthly branded-search demand and Share of Search inside the AI SQL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hex-vs-outerbase"
publisher: "Brandwave"
---

# Hex vs Outerbase: Which is more popular by branded search?

Which is more popular in search, Hex or Outerbase? Compare estimated monthly branded-search demand and Share of Search inside the AI SQL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hex and Outerbase
- **Competitive set**: AI SQL tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Hex Share of Search**: 33.8%
- **Outerbase Share of Search**: 10.1%

## Which is more popular in search, Hex or Outerbase?

- In August 2026, Hex had more branded searches than Outerbase among AI SQL tools worldwide. Hex was estimated to have 2.4K branded searches compared to Outerbase’s 720, and held a 33.8% Share of Search versus Outerbase’s 10.1%.
- Hex was ahead of Outerbase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI SQL tools worldwide moved from 13.6% to 33.8%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
- Across the 11 months ending August 2026, Outerbase’s estimated Share of Search among AI SQL tools worldwide moved from 11% to 10.1%, and its estimated monthly branded searches moved from 1.3K to 720.

## How did search popularity change for AI SQL tools worldwide in August 2026?

- In August 2026, Hex overtook Vanna to take the highest estimated Share of Search among AI SQL tools worldwide, at 33.8%.
- Estimated monthly branded searches for Outerbase worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.

## Month by month

| Month | Hex estimated searches | Hex Share of Search | Hex rank | Outerbase estimated searches | Outerbase Share of Search | Outerbase rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 13.6% | 4 | 1.3K | 11% | 5 |
| Nov 2025 | 1.3K | 12.1% | 4 | 880 | 8.2% | 5 |
| Dec 2025 | 1K | 10.9% | 4 | 880 | 9.6% | 5 |
| Jan 2026 | 1.6K | 13.6% | 4 | 1.3K | 11% | 5 |
| Feb 2026 | 1.3K | 12.6% | 4 | 880 | 8.6% | 5 |
| Mar 2026 | 1.6K | 15% | 3 | 1K | 9.3% | 5 |
| Apr 2026 | 1.3K | 14.8% | 3 | 1K | 11.4% | 5 |
| May 2026 | 1.6K | 18.1% | 3 | 1K | 11.3% | 4 |
| Jun 2026 | 1.3K | 17.2% | 3 | 880 | 11.6% | 4 |
| Jul 2026 | 1.6K | 23.2% | 2 | 720 | 10.4% | 4 |
| Aug 2026 | 2.4K | 33.8% | 1 | 720 | 10.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hex’s and Outerbase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hex**: Measured on the search term “hex data”.
- **Outerbase**: Measured on the search term “outerbase”.

- [Hex profile](/demand/global-en/brands/hex)
- [Outerbase profile](/demand/global-en/brands/outerbase)
- [All AI SQL tools worldwide](/demand/global-en/categories/ai-sql-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hex or Outerbase?

In August 2026, Hex had more branded searches than Outerbase among AI SQL tools worldwide. Hex was estimated to have 2.4K branded searches compared to Outerbase’s 720, and held a 33.8% Share of Search versus Outerbase’s 10.1%.

## Cite this page

Brandwave. "Hex vs Outerbase: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hex-vs-outerbase

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hex-vs-outerbase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.