--- title: "Hex vs Microsoft Power BI: Which is searched more?" description: "Is Hex or Microsoft Power BI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI data analysis tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hex-vs-microsoft-power-bi" publisher: "Brandwave" --- # Hex vs Microsoft Power BI: Which is searched more? Is Hex or Microsoft Power BI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI data analysis tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hex and Microsoft Power BI - **Competitive set**: AI data analysis tools - **Market**: Global - **Month measured**: Sep 2026 - **Hex Share of Search**: 0.08% - **Microsoft Power BI Share of Search**: 79.5% ## Is Hex or Microsoft Power BI more popular in search? - In September 2026, Microsoft Power BI had more branded searches than Hex among AI data analysis tools worldwide. Microsoft Power BI had about 2.3 million branded searches, while Hex had 2,400. Microsoft Power BI made up 79.5% of all AI data analysis tool searches we track, and Hex accounted for 0.08%. - Microsoft Power BI was ahead of Hex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hex’s share of searches among AI data analysis tools worldwide moved from 0.04% to 0.08%, and its estimated monthly branded searches moved from 1.6K to 2.4K. - Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among AI data analysis tools worldwide moved from 76.6% to 79.5%, and its estimated monthly branded searches moved from 2.8M to 2.3M. ## How did search popularity change for AI data analysis tools worldwide in September 2026? - Microsoft Power BI’s share of searches among AI data analysis tools worldwide has gained ground for 3 months in a row, from 76% to 79.5% in September 2026. - Estimated monthly branded searches for Hex worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026. ## Month by month | Month | Hex estimated searches | Hex Share of Search | Hex rank | Microsoft Power BI estimated searches | Microsoft Power BI Share of Search | Microsoft Power BI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.04% | 6 | 2.8M | 76.6% | 1 | | Nov 2025 | 1.3K | 0.04% | 7 | 2.8M | 79.2% | 1 | | Dec 2025 | 1K | 0.03% | 7 | 2.3M | 77.2% | 1 | | Jan 2026 | 1.6K | 0.04% | 6 | 2.9M | 79.8% | 1 | | Feb 2026 | 1.3K | 0.04% | 6 | 2.8M | 79.1% | 1 | | Mar 2026 | 1.6K | 0.04% | 6 | 2.8M | 79.1% | 1 | | Apr 2026 | 1.3K | 0.04% | 7 | 2.8M | 78.6% | 1 | | May 2026 | 1.6K | 0.04% | 6 | 2.8M | 78.8% | 1 | | Jun 2026 | 1.3K | 0.04% | 6 | 2.3M | 76% | 1 | | Jul 2026 | 1.6K | 0.05% | 6 | 2.3M | 76.9% | 1 | | Aug 2026 | 2.4K | 0.08% | 6 | 2.3M | 79.5% | 1 | | Sep 2026 | 2.4K | 0.08% | 6 | 2.3M | 79.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hex’s and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hex**: Measured on the search term “hex data”. - **Microsoft Power BI**: Measured on the search terms “microsoft power bi” and “powerbi”, summed into one figure. - [Hex profile](/demand/global-en/brands/hex) - [Microsoft Power BI profile](/demand/global-en/brands/microsoft-power-bi) - [All AI data analysis tools worldwide](/demand/global-en/categories/ai-data-analysis-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hex or Microsoft Power BI more popular in search? In September 2026, Microsoft Power BI had more branded searches than Hex among AI data analysis tools worldwide. Microsoft Power BI had about 2.3 million branded searches, while Hex had 2,400. Microsoft Power BI made up 79.5% of all AI data analysis tool searches we track, and Hex accounted for 0.08%. ## Cite this page Brandwave. "Hex vs Microsoft Power BI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hex-vs-microsoft-power-bi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hex-vs-microsoft-power-bi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.