--- title: "Hestan vs Our Place: Which is searched more?" description: "Is Hestan or Our Place more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Premium cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hestan-vs-our-place" publisher: "Brandwave" --- # Hestan vs Our Place: Which is searched more? Is Hestan or Our Place more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Premium cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hestan and Our Place - **Competitive set**: Premium cookware brands - **Market**: Global - **Month measured**: Sep 2026 - **Hestan Share of Search**: 0.39% - **Our Place Share of Search**: 7.6% ## Is Hestan or Our Place more popular in search? - In September 2026, Our Place had more branded searches than Hestan among premium cookware brands worldwide. Our Place had about 193,000 branded searches, while Hestan had 9,900. Our Place made up 7.6% of all premium cookware brand searches we track, and Hestan accounted for 0.39%. - Our Place was ahead of Hestan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hestan’s share of searches among premium cookware brands worldwide moved from 0.36% to 0.39%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Our Place’s share of searches among premium cookware brands worldwide moved from 7.9% to 7.6%, and its estimated monthly branded searches moved from 218K to 193K. ## Top premium cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hestan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Our Place did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | All-Clad | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Demeyere | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Le Creuset | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Hestan | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Made In | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Fissler | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Caraway | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Our Place | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about premium cookware brands - Asked ChatGPT "Which premium cookware brand should I buy?": 1. All-Clad, 2. Demeyere, 3. Hestan, 4. Le Creuset, 5. Made In - Asked ChatGPT "What are the best premium cookware brands?": 1. All-Clad, 2. Demeyere, 3. Le Creuset, 4. Fissler, 5. Hestan, 6. Made In - Asked ChatGPT "What's the best premium cookware brand for everyday cooking?": 1. All-Clad, 2. Demeyere, 3. Made In, 4. Le Creuset - Searched Google, AI Overview "best cookware brand": 1. All-Clad, 2. Demeyere, 3. Hestan, 4. Caraway, 5. Le Creuset - Searched Google, AI Overview "premium pots and pans": 1. All-Clad, 2. Le Creuset, 3. Fissler, 4. Made In Not named in any answer: HexClad and Our Place. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for premium cookware brands worldwide in September 2026? - In September 2026, Our Place lost share of searches among premium cookware brands worldwide, from 8.3% to 7.6%. ## Month by month | Month | Hestan estimated searches | Hestan Share of Search | Hestan rank | Our Place estimated searches | Our Place Share of Search | Our Place rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.36% | 9 | 218K | 7.9% | 3 | | Nov 2025 | 18.1K | 0.36% | 9 | 477K | 9.5% | 3 | | Dec 2025 | 18.1K | 0.39% | 9 | 438K | 9.5% | 3 | | Jan 2026 | 12.1K | 0.4% | 9 | 270K | 9% | 4 | | Feb 2026 | 8.1K | 0.34% | 9 | 172K | 7.3% | 5 | | Mar 2026 | 9.9K | 0.43% | 9 | 206K | 9% | 3 | | Apr 2026 | 12.1K | 0.53% | 9 | 238K | 10.4% | 3 | | May 2026 | 9.9K | 0.42% | 9 | 185K | 7.9% | 4 | | Jun 2026 | 8.1K | 0.35% | 9 | 184K | 7.8% | 5 | | Jul 2026 | 9.9K | 0.45% | 9 | 159K | 7.2% | 5 | | Aug 2026 | 12.1K | 0.54% | 9 | 185K | 8.3% | 4 | | Sep 2026 | 9.9K | 0.39% | 9 | 193K | 7.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hestan’s and Our Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hestan**: Measured on the search term “hestan”. - **Our Place**: Measured on the search terms “always pan”, “cookware our place”, “our place” and “our place cookware”, summed into one figure. - [Hestan profile](/demand/global-en/brands/hestan) - [Our Place profile](/demand/global-en/brands/our-place) - [All premium cookware brands worldwide](/demand/global-en/categories/premium-cookware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hestan or Our Place more popular in search? In September 2026, Our Place had more branded searches than Hestan among premium cookware brands worldwide. Our Place had about 193,000 branded searches, while Hestan had 9,900. Our Place made up 7.6% of all premium cookware brand searches we track, and Hestan accounted for 0.39%. ## Cite this page Brandwave. "Hestan vs Our Place: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hestan-vs-our-place This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hestan-vs-our-place. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.