---
title: "Hertz vs Turo: Which is more popular by branded search?"
description: "Which is more popular in search, Hertz or Turo? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hertz-vs-turo"
publisher: "Brandwave"
---

# Hertz vs Turo: Which is more popular by branded search?

Which is more popular in search, Hertz or Turo? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hertz and Turo
- **Competitive set**: Car rental companies
- **Market**: Global
- **Month measured**: Aug 2026
- **Hertz Share of Search**: 28.8%
- **Turo Share of Search**: 12.8%

## Which is more popular in search, Hertz or Turo?

- In August 2026, Hertz had more branded searches than Turo among car rental companies worldwide. Hertz was estimated to have 2.7M branded searches compared to Turo’s 1.2M, and held a 28.8% Share of Search versus Turo’s 12.8%.
- Hertz was ahead of Turo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide moved from 31.5% to 28.8%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 11 months ending August 2026, Turo’s estimated Share of Search among car rental companies worldwide moved from 11.5% to 12.8%, and its estimated monthly branded searches moved from 1M to 1.2M.

## How did search popularity change for car rental companies worldwide in August 2026?

- In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%.
- In August 2026, Turo gained estimated Share of Search among car rental companies worldwide, from 12.3% to 12.8%.

## Month by month

| Month | Hertz estimated searches | Hertz Share of Search | Hertz rank | Turo estimated searches | Turo Share of Search | Turo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 31.5% | 1 | 1M | 11.5% | 5 |
| Nov 2025 | 2.7M | 33.8% | 1 | 823K | 10.1% | 5 |
| Dec 2025 | 2.7M | 32.6% | 1 | 823K | 9.8% | 5 |
| Jan 2026 | 2.7M | 32.3% | 1 | 1M | 11.8% | 5 |
| Feb 2026 | 2.7M | 34% | 1 | 1M | 12.4% | 5 |
| Mar 2026 | 3.4M | 32.3% | 1 | 1.2M | 11.8% | 5 |
| Apr 2026 | 2.7M | 29.6% | 1 | 1.2M | 13.2% | 5 |
| May 2026 | 2.7M | 29.6% | 1 | 1.2M | 13.2% | 5 |
| Jun 2026 | 2.7M | 29.6% | 1 | 1.2M | 13.2% | 5 |
| Jul 2026 | 2.7M | 27.6% | 1 | 1.2M | 12.3% | 5 |
| Aug 2026 | 2.7M | 28.8% | 1 | 1.2M | 12.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hertz’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hertz**: Measured on the search term “hertz”.
- **Turo**: Measured on the search term “turo”.

- [Hertz profile](/demand/global-en/brands/hertz)
- [Turo profile](/demand/global-en/brands/turo)
- [All car rental companies worldwide](/demand/global-en/categories/car-rental-companies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hertz or Turo?

In August 2026, Hertz had more branded searches than Turo among car rental companies worldwide. Hertz was estimated to have 2.7M branded searches compared to Turo’s 1.2M, and held a 28.8% Share of Search versus Turo’s 12.8%.

## Cite this page

Brandwave. "Hertz vs Turo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hertz-vs-turo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hertz-vs-turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.