---
title: "Hershey's vs Lindt: Which is searched more?"
description: "Which is more popular in search, Hershey's or Lindt? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hersheys-vs-lindt"
publisher: "Brandwave"
---

# Hershey's vs Lindt: Which is searched more?

Which is more popular in search, Hershey's or Lindt? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hershey's and Lindt
- **Competitive set**: Chocolate spreads
- **Market**: Global
- **Month measured**: Aug 2026
- **Hershey's Share of Search**: 14.4%
- **Lindt Share of Search**: 17.6%

## Which is more popular in search, Hershey's or Lindt?

- In August 2026, Lindt had more branded searches than Hershey's among chocolate spreads worldwide. Lindt was estimated to have 550K branded searches compared to Hershey's’ 451K, and held a 17.6% Share of Search versus Hershey's’ 14.4%.
- Lindt was ahead of Hershey's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hershey's’ estimated Share of Search among chocolate spreads worldwide moved from 16.1% to 14.4%, and its estimated monthly branded searches moved from 551K to 451K.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate spreads worldwide moved from 24% to 17.6%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for chocolate spreads worldwide in August 2026?

- In August 2026, Hershey's gained estimated Share of Search among chocolate spreads worldwide, from 13.7% to 14.4%.
- In August 2026, Lindt lost estimated Share of Search among chocolate spreads worldwide, from 20.5% to 17.6%.

## Month by month

| Month | Hershey's estimated searches | Hershey's Share of Search | Hershey's rank | Lindt estimated searches | Lindt Share of Search | Lindt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 551K | 16.1% | 3 | 823K | 24% | 2 |
| Nov 2025 | 451K | 10.1% | 5 | 1.2M | 27.4% | 1 |
| Dec 2025 | 451K | 11.6% | 4 | 1.5M | 38.6% | 1 |
| Jan 2026 | 451K | 14.4% | 4 | 823K | 26.2% | 2 |
| Feb 2026 | 451K | 13% | 4 | 673K | 19.5% | 2 |
| Mar 2026 | 451K | 11.8% | 4 | 1.2M | 32% | 1 |
| Apr 2026 | 451K | 12.9% | 4 | 1M | 28.6% | 2 |
| May 2026 | 451K | 15.1% | 4 | 550K | 18.4% | 2 |
| Jun 2026 | 451K | 14.8% | 4 | 550K | 18% | 2 |
| Jul 2026 | 369K | 13.7% | 4 | 550K | 20.5% | 2 |
| Aug 2026 | 451K | 14.4% | 4 | 550K | 17.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hershey's’ and Lindt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hershey's**: Measured on the search terms “hershey s” and “hershey's”, summed into one figure.
- **Lindt**: Measured on the search term “lindt”.

- [Hershey's profile](/demand/global-en/brands/hersheys)
- [Lindt profile](/demand/global-en/brands/lindt)
- [All chocolate spreads worldwide](/demand/global-en/categories/chocolate-spreads): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hershey's or Lindt?

In August 2026, Lindt had more branded searches than Hershey's among chocolate spreads worldwide. Lindt was estimated to have 550K branded searches compared to Hershey's’ 451K, and held a 17.6% Share of Search versus Hershey's’ 14.4%.

## Cite this page

Brandwave. "Hershey's vs Lindt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hersheys-vs-lindt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hersheys-vs-lindt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.