--- title: "Herschel vs Thule: Which is searched more?" description: "Is Herschel or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop sleeve brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/herschel-vs-thule" publisher: "Brandwave" --- # Herschel vs Thule: Which is searched more? Is Herschel or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop sleeve brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Herschel and Thule - **Competitive set**: Laptop sleeve brands - **Market**: Global - **Month measured**: Sep 2026 - **Herschel Share of Search**: 18.2% - **Thule Share of Search**: 33.2% ## Is Herschel or Thule more popular in search? - In September 2026, Thule had more branded searches than Herschel among laptop sleeve brands worldwide. Thule had about 301,000 branded searches, while Herschel had 165,000. Thule made up 33.2% of all laptop sleeve brand searches we track, and Herschel accounted for 18.2%. - Thule was ahead of Herschel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Herschel’s share of searches among laptop sleeve brands worldwide moved from 15.5% to 18.2%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, Thule’s share of searches among laptop sleeve brands worldwide moved from 34.6% to 33.2%, and its estimated monthly branded searches held steady at 301K. ## Top laptop sleeve brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Herschel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thule was listed before Herschel in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tomtoc | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Incase | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bellroy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Thule | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Native Union | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MOSISO | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Herschel | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Case Logic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Inateck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop sleeve brands - Asked ChatGPT "Which laptop sleeve brand should I buy?": 1. tomtoc, 2. Bellroy, 3. Incase, 4. Native Union - Asked ChatGPT "What are the best laptop sleeve brands?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. Native Union, 5. Herschel, 6. MOSISO - Asked ChatGPT "What's the best laptop sleeve brand for everyday carrying?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. Thule - Searched Google, AI Overview "laptop sleeve brands": 1. tomtoc, 2. Incase, 3. Thule, 4. Bellroy, 5. MOSISO - Searched Google, AI Overview "best laptop sleeve": 1. tomtoc, 2. Thule Not named in any answer: Case Logic and Inateck. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop sleeve brands worldwide in September 2026? - In September 2026, Herschel lost share of searches among laptop sleeve brands worldwide, from 22.6% to 18.2%. - In September 2026, Thule lost share of searches among laptop sleeve brands worldwide, from 33.8% to 33.2%. ## Month by month | Month | Herschel estimated searches | Herschel Share of Search | Herschel rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 15.5% | 3 | 301K | 34.6% | 1 | | Nov 2025 | 165K | 16.3% | 3 | 368K | 36.5% | 1 | | Dec 2025 | 165K | 16.6% | 3 | 368K | 37% | 1 | | Jan 2026 | 165K | 16% | 3 | 450K | 43.5% | 1 | | Feb 2026 | 135K | 16.8% | 3 | 301K | 37.4% | 1 | | Mar 2026 | 135K | 14.2% | 3 | 368K | 38.7% | 1 | | Apr 2026 | 135K | 14.8% | 3 | 368K | 40.3% | 1 | | May 2026 | 135K | 13.4% | 3 | 450K | 44.6% | 1 | | Jun 2026 | 135K | 14.6% | 3 | 368K | 39.8% | 1 | | Jul 2026 | 165K | 15.9% | 3 | 450K | 43.3% | 1 | | Aug 2026 | 246K | 22.6% | 3 | 368K | 33.8% | 1 | | Sep 2026 | 165K | 18.2% | 3 | 301K | 33.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Herschel’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Herschel**: Measured on the search term “herschel”. - **Thule**: Measured on the search term “thule”. - [Herschel profile](/demand/global-en/brands/herschel) - [Thule profile](/demand/global-en/brands/thule) - [All laptop sleeve brands worldwide](/demand/global-en/categories/laptop-sleeve-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Herschel or Thule more popular in search? In September 2026, Thule had more branded searches than Herschel among laptop sleeve brands worldwide. Thule had about 301,000 branded searches, while Herschel had 165,000. Thule made up 33.2% of all laptop sleeve brand searches we track, and Herschel accounted for 18.2%. ## Cite this page Brandwave. "Herschel vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/herschel-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/herschel-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.