---
title: "Herschel vs Smiggle: Which is searched more?"
description: "Which is more popular in search, Herschel or Smiggle? Compare estimated monthly branded-search demand and Share of Search inside the School bags set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/herschel-vs-smiggle"
publisher: "Brandwave"
---

# Herschel vs Smiggle: Which is searched more?

Which is more popular in search, Herschel or Smiggle? Compare estimated monthly branded-search demand and Share of Search inside the School bags set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Herschel and Smiggle
- **Competitive set**: School bags
- **Market**: Global
- **Month measured**: Aug 2026
- **Herschel Share of Search**: 0.16%
- **Smiggle Share of Search**: 1.8%

## Which is more popular in search, Herschel or Smiggle?

- In August 2026, Smiggle had more branded searches than Herschel among school bags worldwide. Smiggle was estimated to have 450K branded searches compared to Herschel’s 40.5K, and held a 1.8% Share of Search versus Herschel’s 0.16%.
- Smiggle was ahead of Herschel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among school bags worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Smiggle’s estimated Share of Search among school bags worldwide moved from 1.2% to 1.8%, and its estimated monthly branded searches moved from 301K to 450K.

## How did search popularity change for school bags worldwide in August 2026?

- In August 2026, Herschel fell from 5th to 6th among school bags worldwide.
- Estimated monthly branded searches for Smiggle worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.

## Month by month

| Month | Herschel estimated searches | Herschel Share of Search | Herschel rank | Smiggle estimated searches | Smiggle Share of Search | Smiggle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.11% | 5 | 301K | 1.2% | 3 |
| Nov 2025 | 33.1K | 0.09% | 5 | 450K | 1.2% | 3 |
| Dec 2025 | 33.1K | 0.11% | 5 | 368K | 1.2% | 3 |
| Jan 2026 | 27.1K | 0.09% | 5 | 450K | 1.5% | 3 |
| Feb 2026 | 22.2K | 0.09% | 5 | 246K | 1% | 4 |
| Mar 2026 | 27.1K | 0.09% | 5 | 246K | 0.83% | 3 |
| Apr 2026 | 22.2K | 0.09% | 5 | 246K | 1% | 3 |
| May 2026 | 27.1K | 0.11% | 5 | 301K | 1.2% | 3 |
| Jun 2026 | 33.1K | 0.14% | 5 | 368K | 1.5% | 3 |
| Jul 2026 | 33.1K | 0.13% | 5 | 450K | 1.8% | 4 |
| Aug 2026 | 40.5K | 0.16% | 6 | 450K | 1.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Herschel’s and Smiggle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Herschel**: Measured on the search term “herschel bag”.
- **Smiggle**: Measured on the search term “smiggle”.

- [Herschel profile](/demand/global-en/brands/herschel)
- [Smiggle profile](/demand/global-en/brands/smiggle)
- [All school bags worldwide](/demand/global-en/categories/school-bags): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Herschel or Smiggle?

In August 2026, Smiggle had more branded searches than Herschel among school bags worldwide. Smiggle was estimated to have 450K branded searches compared to Herschel’s 40.5K, and held a 1.8% Share of Search versus Herschel’s 0.16%.

## Cite this page

Brandwave. "Herschel vs Smiggle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/herschel-vs-smiggle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/herschel-vs-smiggle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.