---
title: "Hers vs Hims: Which is more popular by branded search?"
description: "Which is more popular in search, Hers or Hims? Compare estimated monthly branded-search demand and Share of Search inside the Hair growth treatments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hers-vs-hims"
publisher: "Brandwave"
---

# Hers vs Hims: Which is more popular by branded search?

Which is more popular in search, Hers or Hims? Compare estimated monthly branded-search demand and Share of Search inside the Hair growth treatments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hers and Hims
- **Competitive set**: Hair growth treatments
- **Market**: Global
- **Month measured**: Aug 2026
- **Hers Share of Search**: 4.1%
- **Hims Share of Search**: 91%

## Which is more popular in search, Hers or Hims?

- In August 2026, Hims had more branded searches than Hers among hair growth treatments worldwide. Hims was estimated to have 550K branded searches compared to Hers’ 24.7K, and held a 91% Share of Search versus Hers’ 4.1%.
- Hims was ahead of Hers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hers’ estimated Share of Search among hair growth treatments worldwide moved from 10.2% to 4.1%, and its estimated monthly branded searches moved from 64.9K to 24.7K.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among hair growth treatments worldwide moved from 86% to 91%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for hair growth treatments worldwide in August 2026?

- In August 2026, Hims lost estimated Share of Search among hair growth treatments worldwide, from 91.9% to 91%.
- Hers’ estimated Share of Search among hair growth treatments worldwide has lost ground for 3 months in a row, from 6.2% to 4.1% in August 2026.

## Month by month

| Month | Hers estimated searches | Hers Share of Search | Hers rank | Hims estimated searches | Hims Share of Search | Hims rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 64.9K | 10.2% | 2 | 550K | 86% | 1 |
| Nov 2025 | 64.9K | 10.2% | 2 | 550K | 86% | 1 |
| Dec 2025 | 78.4K | 10.1% | 2 | 673K | 86.9% | 1 |
| Jan 2026 | 79.4K | 10.2% | 2 | 673K | 86.3% | 1 |
| Feb 2026 | 64.9K | 8.5% | 2 | 673K | 88.5% | 1 |
| Mar 2026 | 65.9K | 8.6% | 2 | 673K | 87.8% | 1 |
| Apr 2026 | 45.9K | 6.2% | 2 | 673K | 90.4% | 1 |
| May 2026 | 45.9K | 6.2% | 2 | 673K | 90.5% | 1 |
| Jun 2026 | 45.9K | 6.2% | 2 | 673K | 90.3% | 1 |
| Jul 2026 | 32.5K | 4.4% | 2 | 673K | 91.9% | 1 |
| Aug 2026 | 24.7K | 4.1% | 2 | 550K | 91% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hers’ and Hims’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hers**: Measured on the search terms “hers hair” and “hers weight loss”, summed into one figure.
- **Hims**: Measured on the search term “hims”.

- [Hers profile](/demand/global-en/brands/hers)
- [Hims profile](/demand/global-en/brands/hims)
- [All hair growth treatments worldwide](/demand/global-en/categories/hair-growth-treatments): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hers or Hims?

In August 2026, Hims had more branded searches than Hers among hair growth treatments worldwide. Hims was estimated to have 550K branded searches compared to Hers’ 24.7K, and held a 91% Share of Search versus Hers’ 4.1%.

## Cite this page

Brandwave. "Hers vs Hims: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hers-vs-hims

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hers-vs-hims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.