---
title: "HERE Technologies vs TomTom: Which is searched more?"
description: "Which is more popular in search, HERE Technologies or TomTom? Compare estimated monthly branded-search demand and Share of Search inside the Geolocation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/here-technologies-vs-tomtom"
publisher: "Brandwave"
---

# HERE Technologies vs TomTom: Which is searched more?

Which is more popular in search, HERE Technologies or TomTom? Compare estimated monthly branded-search demand and Share of Search inside the Geolocation APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HERE Technologies and TomTom
- **Competitive set**: Geolocation APIs
- **Market**: Global
- **Month measured**: Aug 2026
- **HERE Technologies Share of Search**: 2.7%
- **TomTom Share of Search**: 56.7%

## Which is more popular in search, HERE Technologies or TomTom?

- In August 2026, TomTom had more branded searches than HERE Technologies among geolocation APIs worldwide. TomTom was estimated to have 301K branded searches compared to HERE Technologies’ 14.5K, and held a 56.7% Share of Search versus HERE Technologies’ 2.7%.
- TomTom was ahead of HERE Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among geolocation APIs worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 17.2K to 14.5K.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide moved from 48.4% to 56.7%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for geolocation APIs worldwide in August 2026?

- In August 2026, HERE Technologies gained estimated Share of Search among geolocation APIs worldwide, from 1.6% to 2.7%.
- In August 2026, TomTom lost estimated Share of Search among geolocation APIs worldwide, from 77.2% to 56.7%.

## Month by month

| Month | HERE Technologies estimated searches | HERE Technologies Share of Search | HERE Technologies rank | TomTom estimated searches | TomTom Share of Search | TomTom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 17.2K | 2.8% | 4 | 301K | 48.4% | 1 |
| Nov 2025 | 16.7K | 3.1% | 4 | 246K | 45.2% | 1 |
| Dec 2025 | 14.5K | 2.9% | 4 | 246K | 49.7% | 1 |
| Jan 2026 | 17.2K | 3.2% | 4 | 246K | 45.2% | 1 |
| Feb 2026 | 16.7K | 3.3% | 4 | 246K | 48.1% | 1 |
| Mar 2026 | 20K | 3.8% | 4 | 246K | 47.3% | 1 |
| Apr 2026 | 16.7K | 2.9% | 4 | 301K | 52.8% | 1 |
| May 2026 | 16.7K | 2.9% | 4 | 301K | 53.1% | 1 |
| Jun 2026 | 17.2K | 3.6% | 4 | 246K | 51% | 1 |
| Jul 2026 | 17.2K | 1.6% | 4 | 823K | 77.2% | 1 |
| Aug 2026 | 14.5K | 2.7% | 4 | 301K | 56.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HERE Technologies’ and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HERE Technologies**: Measured on the search terms “here com” and “here technologies”, summed into one figure.
- **TomTom**: Measured on the search term “tomtom”.

- [HERE Technologies profile](/demand/global-en/brands/here-technologies)
- [TomTom profile](/demand/global-en/brands/tomtom)
- [All geolocation APIs worldwide](/demand/global-en/categories/geolocation-apis): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HERE Technologies or TomTom?

In August 2026, TomTom had more branded searches than HERE Technologies among geolocation APIs worldwide. TomTom was estimated to have 301K branded searches compared to HERE Technologies’ 14.5K, and held a 56.7% Share of Search versus HERE Technologies’ 2.7%.

## Cite this page

Brandwave. "HERE Technologies vs TomTom: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/here-technologies-vs-tomtom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/here-technologies-vs-tomtom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.