--- title: "Herbal Essences vs Redken: Which is searched more?" description: "Is Herbal Essences or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/herbal-essences-vs-redken" publisher: "Brandwave" --- # Herbal Essences vs Redken: Which is searched more? Is Herbal Essences or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Herbal Essences and Redken - **Competitive set**: Conditioner brands - **Market**: Global - **Month measured**: Sep 2026 - **Herbal Essences Share of Search**: 13.6% - **Redken Share of Search**: 13.6% ## Is Herbal Essences or Redken more popular in search? - In September 2026, Herbal Essences and Redken were level in searches among conditioner brands worldwide, with an estimated 301K branded searches each, at 13.6% of the total each. - Herbal Essences was ahead of Redken in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Herbal Essences’ share of searches among conditioner brands worldwide moved from 10.3% to 13.6%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Redken’s share of searches among conditioner brands worldwide moved from 12.6% to 13.6%, and its estimated monthly branded searches held steady at 301K. ## Top conditioner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Herbal Essences did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | L'Oréal Paris | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Olaplex | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Garnier | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Aussie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about conditioner brands - Asked ChatGPT "Which conditioner brand should I buy?": 1. L'Oréal Paris, 2. Redken, 3. Olaplex - Asked ChatGPT "What are the best conditioner brands?": 1. Redken, 2. Olaplex, 3. L'Oréal Paris - Asked ChatGPT "What's the best conditioner brand for dry hair?": 1. Redken, 2. OGX - Searched Google, AI Overview "best conditioner": 1. OGX - Searched Google, AI Overview "conditioner for dry hair": 1. Garnier, 2. Aussie Not named in any answer: Herbal Essences and Pantene. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for conditioner brands worldwide in September 2026? - In September 2026, L'Oréal Paris overtook Redken to rank 4th among conditioner brands worldwide, with 13.6% of the searches. - Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026. ## Month by month | Month | Herbal Essences estimated searches | Herbal Essences Share of Search | Herbal Essences rank | Redken estimated searches | Redken Share of Search | Redken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 10.3% | 5 | 301K | 12.6% | 4 | | Nov 2025 | 246K | 9.8% | 5 | 368K | 14.7% | 3 | | Dec 2025 | 246K | 9.8% | 5 | 368K | 14.7% | 3 | | Jan 2026 | 246K | 10.1% | 5 | 368K | 15.2% | 4 | | Feb 2026 | 246K | 11.6% | 4 | 301K | 14.2% | 3 | | Mar 2026 | 301K | 12% | 4 | 368K | 14.6% | 3 | | Apr 2026 | 246K | 10.5% | 4 | 301K | 12.9% | 3 | | May 2026 | 246K | 10.5% | 4 | 301K | 12.9% | 3 | | Jun 2026 | 301K | 13.3% | 3 | 301K | 13.3% | 4 | | Jul 2026 | 301K | 13.3% | 3 | 301K | 13.3% | 4 | | Aug 2026 | 301K | 13.3% | 3 | 301K | 13.3% | 4 | | Sep 2026 | 301K | 13.6% | 3 | 301K | 13.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Herbal Essences’ and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Herbal Essences**: Measured on the search term “herbal essences”. - **Redken**: Measured on the search term “redken”. - [Herbal Essences profile](/demand/global-en/brands/herbal-essences) - [Redken profile](/demand/global-en/brands/redken) - [All conditioner brands worldwide](/demand/global-en/categories/conditioner-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Herbal Essences or Redken more popular in search? In September 2026, Herbal Essences and Redken were level in searches among conditioner brands worldwide, with an estimated 301K branded searches each, at 13.6% of the total each. ## Cite this page Brandwave. "Herbal Essences vs Redken: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/herbal-essences-vs-redken This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/herbal-essences-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.