--- title: "Herbal Essences vs OUAI: Which is more popular?" description: "Is Herbal Essences or OUAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/herbal-essences-vs-ouai" publisher: "Brandwave" --- # Herbal Essences vs OUAI: Which is more popular? Is Herbal Essences or OUAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Herbal Essences and OUAI - **Competitive set**: Hair oil brands - **Market**: Global - **Month measured**: Oct 2026 - **Herbal Essences Share of Search**: 0.9% - **OUAI Share of Search**: 8.4% ## Is Herbal Essences or OUAI more popular in search? - In October 2026, OUAI had more branded searches than Herbal Essences among hair oil brands worldwide. OUAI had about 27,100 branded searches, while Herbal Essences had 2,900. OUAI made up 8.4% of all hair oil brand searches we track, and Herbal Essences accounted for 0.9%. - OUAI was ahead of Herbal Essences in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Herbal Essences’ share of searches among hair oil brands worldwide moved from 0.59% to 0.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending October 2026, OUAI’s share of searches among hair oil brands worldwide moved from 12.2% to 8.4%, and its estimated monthly branded searches moved from 49.5K to 27.1K. ## Top hair oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Herbal Essences nor OUAI showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moroccanoil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mielle | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Olaplex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Verb | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Gisou | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OUAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair oil brands - Asked ChatGPT "Which hair oil brand should I buy?": 1. Mielle, 2. Moroccanoil - Asked ChatGPT "What are the best hair oil brands?": 1. Mielle, 2. Moroccanoil, 3. Olaplex, 4. Kérastase, 5. Verb - Asked ChatGPT "What's the best hair oil brand for frizzy hair?": 1. Moroccanoil, 2. Olaplex - Searched Google, AI Overview "hair oil": 1. Moroccanoil, 2. Mielle - Searched Google, AI Overview "best hair oil": 1. Olaplex, 2. Moroccanoil, 3. Mielle Not named in any answer: Gisou, OGX, OUAI, Herbal Essences, Amika, Briogeo and JVN. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for hair oil brands worldwide in October 2026? - Estimated monthly branded searches for Herbal Essences worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026. - Estimated monthly branded searches for OUAI worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in October 2026. ## How has branded search for Herbal Essences and OUAI changed worldwide over the last 12 months? | Month | Herbal Essences estimated searches | Herbal Essences Share of Search | Herbal Essences rank | OUAI estimated searches | OUAI Share of Search | OUAI rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.4K | 0.59% | 10 | 49.5K | 12.2% | 3 | | Dec 2025 | 2.4K | 0.63% | 10 | 40.5K | 10.7% | 5 | | Jan 2026 | 2.4K | 0.72% | 10 | 33.1K | 9.9% | 6 | | Feb 2026 | 2.9K | 1% | 9 | 22.2K | 8% | 6 | | Mar 2026 | 4.4K | 1.4% | 9 | 27.1K | 8.9% | 6 | | Apr 2026 | 3.6K | 1.2% | 9 | 27.1K | 9.2% | 7 | | May 2026 | 3.6K | 1.3% | 9 | 27.1K | 10.1% | 6 | | Jun 2026 | 3.6K | 1.3% | 9 | 27.1K | 9.5% | 7 | | Jul 2026 | 3.6K | 1.1% | 9 | 27.1K | 8.3% | 7 | | Aug 2026 | 3.6K | 1.2% | 9 | 27.1K | 9% | 7 | | Sep 2026 | 2.9K | 1.1% | 9 | 22.2K | 8% | 7 | | Oct 2026 | 2.9K | 0.9% | 9 | 27.1K | 8.4% | 7 | ## How are Herbal Essences’ and OUAI’s branded searches counted? Brandwave collects information about searches that people make online using Herbal Essences’ and OUAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Herbal Essences**: Measured on the search term “herbal essences argan oil”. - **OUAI**: Measured on the search term “ouai hair oil”. - [Herbal Essences profile](/demand/global-en/brands/herbal-essences) - [OUAI profile](/demand/global-en/brands/ouai) - [All hair oil brands worldwide](/demand/global-en/categories/hair-oil-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Herbal Essences or OUAI more popular in search? In October 2026, OUAI had more branded searches than Herbal Essences among hair oil brands worldwide. OUAI had about 27,100 branded searches, while Herbal Essences had 2,900. OUAI made up 8.4% of all hair oil brand searches we track, and Herbal Essences accounted for 0.9%. ## Cite this page Brandwave. "Herbal Essences vs OUAI: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/herbal-essences-vs-ouai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/herbal-essences-vs-ouai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.