--- title: "Hennessy vs Paul Masson: Which is searched more?" description: "Is Hennessy or Paul Masson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brandy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hennessy-vs-paul-masson" publisher: "Brandwave" --- # Hennessy vs Paul Masson: Which is searched more? Is Hennessy or Paul Masson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brandy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hennessy and Paul Masson - **Competitive set**: Brandy brands - **Market**: Global - **Month measured**: Sep 2026 - **Hennessy Share of Search**: 62.4% - **Paul Masson Share of Search**: 0.27% ## Is Hennessy or Paul Masson more popular in search? - In September 2026, Hennessy had more branded searches than Paul Masson among brandy brands worldwide. Hennessy had about 1 million branded searches, while Paul Masson had 4,400. Hennessy made up 62.4% of all brandy brand searches we track, and Paul Masson accounted for 0.27%. - Hennessy was ahead of Paul Masson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide moved from 67% to 62.4%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Paul Masson’s share of searches among brandy brands worldwide moved from 0.36% to 0.27%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top brandy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hennessy appeared in all five answers. Paul Masson was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hennessy was listed before Paul Masson in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rémy Martin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hennessy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Torres | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | E&J | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Christian Brothers | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Paul Masson | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Korbel | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Asbach | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | St-Rémy | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Metaxa | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Fundador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brandy brands - Asked ChatGPT "Which brandy should I buy?": 1. Rémy Martin, 2. Hennessy, 3. E&J, 4. Torres - Asked ChatGPT "What are the best brandy brands?": 1. Rémy Martin, 2. Hennessy, 3. Torres - Asked ChatGPT "What's a good brandy for sipping?": 1. Rémy Martin, 2. Torres, 3. Hennessy - Searched Google, AI Overview "brandy brands": 1. Hennessy, 2. Rémy Martin, 3. E&J, 4. Christian Brothers, 5. Paul Masson, 6. Korbel, 7. Torres, 8. Asbach, 9. St-Rémy, 10. Metaxa - Searched Google, AI Overview "best brandy": 1. Hennessy, 2. Rémy Martin, 3. Torres Not named in any answer: Fundador. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for brandy brands worldwide in September 2026? - In September 2026, Hennessy lost share of searches among brandy brands worldwide, from 65.3% to 62.4%. - In September 2026, Paul Masson fell from 9th to 10th among brandy brands worldwide. ## Month by month | Month | Hennessy estimated searches | Hennessy Share of Search | Hennessy rank | Paul Masson estimated searches | Paul Masson Share of Search | Paul Masson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 67% | 1 | 5.4K | 0.36% | 10 | | Nov 2025 | 1M | 65.9% | 1 | 6.6K | 0.44% | 10 | | Dec 2025 | 1.2M | 61.5% | 1 | 9.9K | 0.5% | 10 | | Jan 2026 | 1M | 65.3% | 1 | 5.4K | 0.35% | 10 | | Feb 2026 | 823K | 65.6% | 1 | 4.4K | 0.35% | 10 | | Mar 2026 | 823K | 65.6% | 1 | 4.4K | 0.35% | 10 | | Apr 2026 | 823K | 64.6% | 1 | 4.4K | 0.35% | 9 | | May 2026 | 1M | 70.3% | 1 | 5.4K | 0.38% | 9 | | Jun 2026 | 1M | 68.5% | 1 | 6.6K | 0.45% | 8 | | Jul 2026 | 1M | 71.2% | 1 | 5.4K | 0.38% | 9 | | Aug 2026 | 1M | 65.3% | 1 | 5.4K | 0.35% | 9 | | Sep 2026 | 1M | 62.4% | 1 | 4.4K | 0.27% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Hennessy’s and Paul Masson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hennessy**: Measured on the search term “hennessy”. - **Paul Masson**: Measured on the search term “paul masson brandy”. - [Hennessy profile](/demand/global-en/brands/hennessy) - [Paul Masson profile](/demand/global-en/brands/paul-masson) - [All brandy brands worldwide](/demand/global-en/categories/brandy-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hennessy or Paul Masson more popular in search? In September 2026, Hennessy had more branded searches than Paul Masson among brandy brands worldwide. Hennessy had about 1 million branded searches, while Paul Masson had 4,400. Hennessy made up 62.4% of all brandy brand searches we track, and Paul Masson accounted for 0.27%. ## Cite this page Brandwave. "Hennessy vs Paul Masson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hennessy-vs-paul-masson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hennessy-vs-paul-masson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.