---
title: "Helly Hansen vs Salomon: Which is more popular by branded search?"
description: "Which is more popular in search, Helly Hansen or Salomon? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-salomon"
publisher: "Brandwave"
---

# Helly Hansen vs Salomon: Which is more popular by branded search?

Which is more popular in search, Helly Hansen or Salomon? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Helly Hansen and Salomon
- **Competitive set**: Ski jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Helly Hansen Share of Search**: 9.7%
- **Salomon Share of Search**: 1.5%

## Which is more popular in search, Helly Hansen or Salomon?

- In August 2026, Helly Hansen had more branded searches than Salomon among ski jackets worldwide. Helly Hansen was estimated to have 900K branded searches compared to Salomon’s 137K, and held a 9.7% Share of Search versus Salomon’s 1.5%.
- Helly Hansen was ahead of Salomon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide moved from 11.2% to 9.7%, and its estimated monthly branded searches moved from 1.6M to 900K.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski jackets worldwide moved from 0.64% to 1.5%, and its estimated monthly branded searches moved from 93.4K to 137K.

## How did search popularity change for ski jackets worldwide in August 2026?

- In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 8.7% to 9.7%.
- Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.

## Month by month

| Month | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | Salomon estimated searches | Salomon Share of Search | Salomon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 11.2% | 4 | 93.4K | 0.64% | 5 |
| Nov 2025 | 2.4M | 11.8% | 4 | 93.4K | 0.45% | 5 |
| Dec 2025 | 2M | 10.8% | 4 | 93.4K | 0.51% | 5 |
| Jan 2026 | 2M | 11.7% | 4 | 114K | 0.67% | 5 |
| Feb 2026 | 1.3M | 11.2% | 4 | 87.8K | 0.73% | 5 |
| Mar 2026 | 900K | 8.8% | 4 | 107K | 1% | 5 |
| Apr 2026 | 736K | 9.1% | 4 | 102K | 1.3% | 5 |
| May 2026 | 900K | 10.5% | 4 | 118K | 1.4% | 5 |
| Jun 2026 | 736K | 9.1% | 4 | 131K | 1.6% | 5 |
| Jul 2026 | 736K | 8.7% | 4 | 131K | 1.5% | 5 |
| Aug 2026 | 900K | 9.7% | 4 | 137K | 1.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Helly Hansen’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Helly Hansen**: Measured on the search terms “helly hansen” and “hellyhansen”, summed into one figure.
- **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure.

- [Helly Hansen profile](/demand/global-en/brands/helly-hansen)
- [Salomon profile](/demand/global-en/brands/salomon)
- [All ski jackets worldwide](/demand/global-en/categories/ski-jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Helly Hansen or Salomon?

In August 2026, Helly Hansen had more branded searches than Salomon among ski jackets worldwide. Helly Hansen was estimated to have 900K branded searches compared to Salomon’s 137K, and held a 9.7% Share of Search versus Salomon’s 1.5%.

## Cite this page

Brandwave. "Helly Hansen vs Salomon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-salomon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-salomon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.