---
title: "Helly Hansen vs Roxy: Which is searched more?"
description: "Which is more popular in search, Helly Hansen or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-roxy"
publisher: "Brandwave"
---

# Helly Hansen vs Roxy: Which is searched more?

Which is more popular in search, Helly Hansen or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Helly Hansen and Roxy
- **Competitive set**: Snow pants brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Helly Hansen Share of Search**: 38.9%
- **Roxy Share of Search**: 38.9%

## Which is more popular in search, Helly Hansen or Roxy?

- In September 2026, Helly Hansen and Roxy were level on Share of Search among snow pants brands worldwide, with an estimated 550K branded searches each, at 38.9% estimated Share of Search each.
- The lead changed hands once in the 12 months ending September 2026: Roxy took it in March 2026.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide moved from 49.3% to 38.9%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among snow pants brands worldwide moved from 26.9% to 38.9%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for snow pants brands worldwide in September 2026?

- In September 2026, Helly Hansen overtook Roxy to become the leader among snow pants brands worldwide, with 38.9% estimated Share of Search.
- In September 2026, Roxy lost estimated Share of Search among snow pants brands worldwide, from 42.6% to 38.9%.

## Month by month

| Month | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | Roxy estimated searches | Roxy Share of Search | Roxy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 49.3% | 1 | 450K | 26.9% | 2 |
| Nov 2025 | 1.2M | 51.6% | 1 | 550K | 23.3% | 2 |
| Dec 2025 | 1M | 42.7% | 1 | 550K | 23.5% | 2 |
| Jan 2026 | 1M | 40.5% | 1 | 673K | 27.3% | 2 |
| Feb 2026 | 673K | 39.8% | 1 | 450K | 26.6% | 2 |
| Mar 2026 | 450K | 33.3% | 2 | 550K | 40.7% | 1 |
| Apr 2026 | 368K | 31.1% | 2 | 550K | 46.5% | 1 |
| May 2026 | 450K | 35.9% | 2 | 550K | 43.8% | 1 |
| Jun 2026 | 368K | 31.4% | 2 | 550K | 46.9% | 1 |
| Jul 2026 | 368K | 28.2% | 2 | 673K | 51.6% | 1 |
| Aug 2026 | 450K | 34.9% | 2 | 550K | 42.6% | 1 |
| Sep 2026 | 550K | 38.9% | 1 | 550K | 38.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Helly Hansen’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Helly Hansen**: Measured on the search term “hellyhansen”.
- **Roxy**: Measured on the search term “roxy”.

- [Helly Hansen profile](/demand/global-en/brands/helly-hansen)
- [Roxy profile](/demand/global-en/brands/roxy)
- [All snow pants brands worldwide](/demand/global-en/categories/snow-pants-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Helly Hansen or Roxy?

In September 2026, Helly Hansen and Roxy were level on Share of Search among snow pants brands worldwide, with an estimated 550K branded searches each, at 38.9% estimated Share of Search each.

## Cite this page

Brandwave. "Helly Hansen vs Roxy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-roxy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.