---
title: "Helly Hansen vs Patagonia: Which is searched more?"
description: "Which is more popular in search, Helly Hansen or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-patagonia"
publisher: "Brandwave"
---

# Helly Hansen vs Patagonia: Which is searched more?

Which is more popular in search, Helly Hansen or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Helly Hansen and Patagonia
- **Competitive set**: Ski jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Helly Hansen Share of Search**: 9.7%
- **Patagonia Share of Search**: 29.5%

## Which is more popular in search, Helly Hansen or Patagonia?

- In August 2026, Patagonia had more branded searches than Helly Hansen among ski jackets worldwide. Patagonia was estimated to have 2.7M branded searches compared to Helly Hansen’s 900K, and held a 29.5% Share of Search versus Helly Hansen’s 9.7%.
- Patagonia was ahead of Helly Hansen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide moved from 11.2% to 9.7%, and its estimated monthly branded searches moved from 1.6M to 900K.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide moved from 27.9% to 29.5%, and its estimated monthly branded searches moved from 4.1M to 2.7M.

## How did search popularity change for ski jackets worldwide in August 2026?

- In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 8.7% to 9.7%.
- In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 32.4% to 29.5%.

## Month by month

| Month | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 11.2% | 4 | 4.1M | 27.9% | 2 |
| Nov 2025 | 2.4M | 11.8% | 4 | 5M | 24.1% | 2 |
| Dec 2025 | 2M | 10.8% | 4 | 4.1M | 22.1% | 2 |
| Jan 2026 | 2M | 11.7% | 4 | 4.1M | 24% | 2 |
| Feb 2026 | 1.3M | 11.2% | 4 | 3.4M | 27.9% | 2 |
| Mar 2026 | 900K | 8.8% | 4 | 3.4M | 32.6% | 2 |
| Apr 2026 | 736K | 9.1% | 4 | 2.7M | 33.9% | 2 |
| May 2026 | 900K | 10.5% | 4 | 2.7M | 31.9% | 2 |
| Jun 2026 | 736K | 9.1% | 4 | 2.7M | 33.8% | 2 |
| Jul 2026 | 736K | 8.7% | 4 | 2.7M | 32.4% | 2 |
| Aug 2026 | 900K | 9.7% | 4 | 2.7M | 29.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Helly Hansen’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Helly Hansen**: Measured on the search terms “helly hansen” and “hellyhansen”, summed into one figure.
- **Patagonia**: Measured on the search term “patagonia”.

- [Helly Hansen profile](/demand/global-en/brands/helly-hansen)
- [Patagonia profile](/demand/global-en/brands/patagonia)
- [All ski jackets worldwide](/demand/global-en/categories/ski-jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Helly Hansen or Patagonia?

In August 2026, Patagonia had more branded searches than Helly Hansen among ski jackets worldwide. Patagonia was estimated to have 2.7M branded searches compared to Helly Hansen’s 900K, and held a 29.5% Share of Search versus Helly Hansen’s 9.7%.

## Cite this page

Brandwave. "Helly Hansen vs Patagonia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-patagonia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.