--- title: "Helly Hansen vs Outdoor Research: Which is searched more?" description: "Is Helly Hansen or Outdoor Research more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-outdoor-research" publisher: "Brandwave" --- # Helly Hansen vs Outdoor Research: Which is searched more? Is Helly Hansen or Outdoor Research more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Helly Hansen and Outdoor Research - **Competitive set**: Waterproof jacket brands - **Market**: Global - **Month measured**: Sep 2026 - **Helly Hansen Share of Search**: 4.6% - **Outdoor Research Share of Search**: 0.62% ## Is Helly Hansen or Outdoor Research more popular in search? - In September 2026, Helly Hansen had more branded searches than Outdoor Research among waterproof jacket brands worldwide. Helly Hansen had about 550,000 branded searches, while Outdoor Research had 74,000. Helly Hansen made up 4.6% of all waterproof jacket brand searches we track, and Outdoor Research accounted for 0.62%. - Helly Hansen was ahead of Outdoor Research in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Helly Hansen’s share of searches among waterproof jacket brands worldwide held steady at 4.6%, and its estimated monthly branded searches moved from 823K to 550K. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among waterproof jacket brands worldwide moved from 0.51% to 0.62%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top waterproof jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Helly Hansen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Outdoor Research was listed before Helly Hansen in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arc'teryx | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Columbia | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Outdoor Research | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Helly Hansen | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rab | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof jacket brands - Asked ChatGPT "Which waterproof jacket brand should I buy?": 1. Patagonia, 2. Outdoor Research, 3. Arc'teryx, 4. Columbia - Asked ChatGPT "What are the best waterproof jacket brands?": 1. Arc'teryx, 2. Patagonia, 3. Outdoor Research, 4. The North Face, 5. Rab, 6. Helly Hansen, 7. Columbia - Asked ChatGPT "What's the best waterproof jacket brand for heavy rain?": 1. Patagonia, 2. Arc'teryx, 3. Outdoor Research, 4. The North Face - Searched Google, AI Overview "waterproof rain jacket": 1. Patagonia, 2. Columbia, 3. Arc'teryx - Searched Google, AI Overview "waterproof jacket womens": 1. Columbia, 2. Helly Hansen, 3. Patagonia Not named in any answer: Barbour and Carhartt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for waterproof jacket brands worldwide in September 2026? - Estimated monthly branded searches for Helly Hansen worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | Outdoor Research estimated searches | Outdoor Research Share of Search | Outdoor Research rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 4.6% | 6 | 90.5K | 0.51% | 9 | | Nov 2025 | 1.2M | 4.7% | 6 | 135K | 0.52% | 9 | | Dec 2025 | 1M | 4.4% | 6 | 135K | 0.59% | 9 | | Jan 2026 | 1M | 5.3% | 5 | 110K | 0.58% | 9 | | Feb 2026 | 673K | 5.1% | 5 | 110K | 0.83% | 9 | | Mar 2026 | 450K | 4% | 5 | 74K | 0.66% | 9 | | Apr 2026 | 368K | 4.1% | 5 | 74K | 0.83% | 9 | | May 2026 | 450K | 4.8% | 5 | 74K | 0.79% | 9 | | Jun 2026 | 368K | 4.3% | 5 | 74K | 0.87% | 9 | | Jul 2026 | 368K | 4% | 5 | 74K | 0.81% | 9 | | Aug 2026 | 450K | 4.3% | 5 | 74K | 0.71% | 9 | | Sep 2026 | 550K | 4.6% | 5 | 74K | 0.62% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Helly Hansen’s and Outdoor Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Helly Hansen**: Measured on the search term “hellyhansen”. - **Outdoor Research**: Measured on the search term “outdoor research”. - [Helly Hansen profile](/demand/global-en/brands/helly-hansen) - [Outdoor Research profile](/demand/global-en/brands/outdoor-research) - [All waterproof jacket brands worldwide](/demand/global-en/categories/waterproof-jacket-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Helly Hansen or Outdoor Research more popular in search? In September 2026, Helly Hansen had more branded searches than Outdoor Research among waterproof jacket brands worldwide. Helly Hansen had about 550,000 branded searches, while Outdoor Research had 74,000. Helly Hansen made up 4.6% of all waterproof jacket brand searches we track, and Outdoor Research accounted for 0.62%. ## Cite this page Brandwave. "Helly Hansen vs Outdoor Research: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-outdoor-research This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-outdoor-research. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.