---
title: "Helly Hansen vs Mascot: Which is searched more?"
description: "Which is more popular in search, Helly Hansen or Mascot? Compare estimated monthly branded-search demand and Share of Search inside the Work trousers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-mascot"
publisher: "Brandwave"
---

# Helly Hansen vs Mascot: Which is searched more?

Which is more popular in search, Helly Hansen or Mascot? Compare estimated monthly branded-search demand and Share of Search inside the Work trousers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Helly Hansen and Mascot
- **Competitive set**: Work trousers brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Helly Hansen Share of Search**: 41.5%
- **Mascot Share of Search**: 2%

## Which is more popular in search, Helly Hansen or Mascot?

- In September 2026, Helly Hansen had more branded searches than Mascot among work trousers brands worldwide. Helly Hansen was estimated to have 550K branded searches compared to Mascot’s 27.1K, and held a 41.5% Share of Search versus Mascot’s 2%.
- Helly Hansen was ahead of Mascot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide moved from 50.3% to 41.5%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 12 months ending September 2026, Mascot’s estimated Share of Search among work trousers brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for work trousers brands worldwide in September 2026?

- In September 2026, Helly Hansen gained estimated Share of Search among work trousers brands worldwide, from 37.2% to 41.5%.
- Estimated monthly branded searches for Mascot worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Month by month

| Month | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | Mascot estimated searches | Mascot Share of Search | Mascot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 50.3% | 1 | 33.1K | 2% | 5 |
| Nov 2025 | 1.2M | 56% | 1 | 40.5K | 1.9% | 4 |
| Dec 2025 | 1M | 52% | 1 | 27.1K | 1.4% | 4 |
| Jan 2026 | 1M | 56.4% | 1 | 22.2K | 1.3% | 4 |
| Feb 2026 | 673K | 46.6% | 2 | 22.2K | 1.5% | 4 |
| Mar 2026 | 450K | 36.9% | 2 | 22.2K | 1.8% | 4 |
| Apr 2026 | 368K | 32.8% | 2 | 18.1K | 1.6% | 4 |
| May 2026 | 450K | 37.2% | 2 | 22.2K | 1.8% | 4 |
| Jun 2026 | 368K | 32.5% | 2 | 18.1K | 1.6% | 4 |
| Jul 2026 | 368K | 36.5% | 2 | 18.1K | 1.8% | 4 |
| Aug 2026 | 450K | 37.2% | 2 | 22.2K | 1.8% | 4 |
| Sep 2026 | 550K | 41.5% | 2 | 27.1K | 2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Helly Hansen’s and Mascot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Helly Hansen**: Measured on the search term “hellyhansen”.
- **Mascot**: Measured on the search term “mascot workwear”.

- [Helly Hansen profile](/demand/global-en/brands/helly-hansen)
- [Mascot profile](/demand/global-en/brands/mascot)
- [All work trousers brands worldwide](/demand/global-en/categories/work-trousers-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Helly Hansen or Mascot?

In September 2026, Helly Hansen had more branded searches than Mascot among work trousers brands worldwide. Helly Hansen was estimated to have 550K branded searches compared to Mascot’s 27.1K, and held a 41.5% Share of Search versus Mascot’s 2%.

## Cite this page

Brandwave. "Helly Hansen vs Mascot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-mascot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/helly-hansen-vs-mascot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.