--- title: "Helium 10 vs SmartScout: Which is more popular by branded search?" description: "Which is more popular in search, Helium 10 or SmartScout? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/helium-10-vs-smartscout" publisher: "Brandwave" --- # Helium 10 vs SmartScout: Which is more popular by branded search? Which is more popular in search, Helium 10 or SmartScout? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Helium 10 and SmartScout - **Competitive set**: Amazon seller research platforms - **Market**: Global - **Month measured**: Aug 2026 - **Helium 10 Share of Search**: 64.9% - **SmartScout Share of Search**: 8.8% ## Which is more popular in search, Helium 10 or SmartScout? - In August 2026, Helium 10 had more branded searches than SmartScout among amazon seller research platforms worldwide. Helium 10 was estimated to have 114K branded searches compared to SmartScout’s 15.4K, and held a 64.9% Share of Search versus SmartScout’s 8.8%. - Helium 10 was ahead of SmartScout in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller research platforms worldwide moved from 63.6% to 64.9%, and its estimated monthly branded searches moved from 139K to 114K. - Across the 11 months ending August 2026, SmartScout’s estimated Share of Search among amazon seller research platforms worldwide moved from 4.6% to 8.8%, and its estimated monthly branded searches moved from 10K to 15.4K. ## How did search popularity change for amazon seller research platforms worldwide in August 2026? - SmartScout’s estimated Share of Search among amazon seller research platforms worldwide has gained ground for 3 months in a row, from 8.2% to 8.8% in August 2026. - Estimated monthly branded searches for Helium 10 worldwide fell 18.1% over 11 measured months, from 139K to 114K in August 2026. ## Month by month | Month | Helium 10 estimated searches | Helium 10 Share of Search | Helium 10 rank | SmartScout estimated searches | SmartScout Share of Search | SmartScout rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 139K | 63.6% | 1 | 10K | 4.6% | 3 | | Nov 2025 | 139K | 67.1% | 1 | 10.1K | 4.8% | 3 | | Dec 2025 | 139K | 67% | 1 | 10.1K | 4.8% | 3 | | Jan 2026 | 140K | 62.9% | 1 | 12.5K | 5.6% | 3 | | Feb 2026 | 139K | 66.5% | 1 | 12.4K | 5.9% | 3 | | Mar 2026 | 139K | 66.5% | 1 | 12.4K | 5.9% | 3 | | Apr 2026 | 139K | 66.6% | 1 | 12.4K | 6% | 3 | | May 2026 | 114K | 61.5% | 1 | 15.3K | 8.2% | 3 | | Jun 2026 | 114K | 64.7% | 1 | 15.4K | 8.7% | 3 | | Jul 2026 | 114K | 64.6% | 1 | 15.4K | 8.7% | 3 | | Aug 2026 | 114K | 64.9% | 1 | 15.4K | 8.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Helium 10’s and SmartScout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Helium 10**: Measured on the search terms “amazon helium 10”, “helium 10”, “helium 10 app”, “helium 10 black box”, “helium 10 cerebro”, “helium 10 product research”, “helium 10 software”, “helium 10 tools”, “helium10” and “product research helium 10”, summed into one figure. - **SmartScout**: Measured on the search terms “smartscout”, “smartscout amazon”, “smartscout app” and “smartscout com”, summed into one figure. - [Helium 10 profile](/demand/global-en/brands/helium-10) - [SmartScout profile](/demand/global-en/brands/smartscout) - [All amazon seller research platforms worldwide](/demand/global-en/categories/amazon-seller-research-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Helium 10 or SmartScout? In August 2026, Helium 10 had more branded searches than SmartScout among amazon seller research platforms worldwide. Helium 10 was estimated to have 114K branded searches compared to SmartScout’s 15.4K, and held a 64.9% Share of Search versus SmartScout’s 8.8%. ## Cite this page Brandwave. "Helium 10 vs SmartScout: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/helium-10-vs-smartscout This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/helium-10-vs-smartscout. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.