---
title: "Helium 10 vs Jungle Scout: Which is more popular by branded search?"
description: "Which is more popular in search, Helium 10 or Jungle Scout? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/helium-10-vs-jungle-scout"
publisher: "Brandwave"
---

# Helium 10 vs Jungle Scout: Which is more popular by branded search?

Which is more popular in search, Helium 10 or Jungle Scout? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Helium 10 and Jungle Scout
- **Competitive set**: Amazon seller research platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Helium 10 Share of Search**: 64.9%
- **Jungle Scout Share of Search**: 24.6%

## Which is more popular in search, Helium 10 or Jungle Scout?

- In August 2026, Helium 10 had more branded searches than Jungle Scout among amazon seller research platforms worldwide. Helium 10 was estimated to have 114K branded searches compared to Jungle Scout’s 43.2K, and held a 64.9% Share of Search versus Jungle Scout’s 24.6%.
- Helium 10 was ahead of Jungle Scout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller research platforms worldwide moved from 63.6% to 64.9%, and its estimated monthly branded searches moved from 139K to 114K.
- Across the 11 months ending August 2026, Jungle Scout’s estimated Share of Search among amazon seller research platforms worldwide moved from 28.7% to 24.6%, and its estimated monthly branded searches moved from 62.9K to 43.2K.

## How did search popularity change for amazon seller research platforms worldwide in August 2026?

- Estimated monthly branded searches for Jungle Scout worldwide fell 31.3% over 11 measured months, from 62.9K to 43.2K in August 2026.
- Estimated monthly branded searches for Helium 10 worldwide fell 18.1% over 11 measured months, from 139K to 114K in August 2026.

## Month by month

| Month | Helium 10 estimated searches | Helium 10 Share of Search | Helium 10 rank | Jungle Scout estimated searches | Jungle Scout Share of Search | Jungle Scout rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 139K | 63.6% | 1 | 62.9K | 28.7% | 2 |
| Nov 2025 | 139K | 67.1% | 1 | 51.9K | 25% | 2 |
| Dec 2025 | 139K | 67% | 1 | 52K | 25.1% | 2 |
| Jan 2026 | 140K | 62.9% | 1 | 63.4K | 28.5% | 2 |
| Feb 2026 | 139K | 66.5% | 1 | 52.2K | 25% | 2 |
| Mar 2026 | 139K | 66.5% | 1 | 52.3K | 25% | 2 |
| Apr 2026 | 139K | 66.6% | 1 | 52.6K | 25.3% | 2 |
| May 2026 | 114K | 61.5% | 1 | 52.4K | 28.3% | 2 |
| Jun 2026 | 114K | 64.7% | 1 | 43.2K | 24.5% | 2 |
| Jul 2026 | 114K | 64.6% | 1 | 43.2K | 24.4% | 2 |
| Aug 2026 | 114K | 64.9% | 1 | 43.2K | 24.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Helium 10’s and Jungle Scout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Helium 10**: Measured on the search terms “amazon helium 10”, “helium 10”, “helium 10 app”, “helium 10 black box”, “helium 10 cerebro”, “helium 10 product research”, “helium 10 software”, “helium 10 tools”, “helium10” and “product research helium 10”, summed into one figure.
- **Jungle Scout**: Measured on the search terms “jungle scout”, “jungle scout amazon”, “jungle scout app”, “jungle scout extension”, “jungle scout product research”, “jungle scout software”, “junglescout”, “junglescout com” and “product research jungle scout”, summed into one figure.

- [Helium 10 profile](/demand/global-en/brands/helium-10)
- [Jungle Scout profile](/demand/global-en/brands/jungle-scout)
- [All amazon seller research platforms worldwide](/demand/global-en/categories/amazon-seller-research-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Helium 10 or Jungle Scout?

In August 2026, Helium 10 had more branded searches than Jungle Scout among amazon seller research platforms worldwide. Helium 10 was estimated to have 114K branded searches compared to Jungle Scout’s 43.2K, and held a 64.9% Share of Search versus Jungle Scout’s 24.6%.

## Cite this page

Brandwave. "Helium 10 vs Jungle Scout: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/helium-10-vs-jungle-scout

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/helium-10-vs-jungle-scout. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
